Catalina Snacks Hired New Chief Marketing Officer
The Indianapolis-based food brand added Charlotte Mostaed to oversee marketing strategy across its 30,000 retail outlets.
Updated on Oct. 5, 2026 in Consumer Goods
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Catalina Snacks has appointed Charlotte Mostaed as its new chief marketing officer to lead the company's omnichannel and brand growth efforts. Mostaed joins the firm as it looks to scale its consumer goods portfolio across thousands of retail locations.
Why it matters
The hire signals a strategic pivot toward aggressive brand expansion and category management as the company seeks to grow its reach. Mostaed brings a background in managing large-scale consumer packaged goods brands to this effort.
Catalina Snacks maintains distribution in 30,000 retail doors, supported by the new executive who brings five years of brand management experience from her tenure at Procter & Gamble.
The players
Catalina Snacks
An Indianapolis-based consumer goods company with a retail presence in 30,000 locations.
Charlotte Mostaed
A marketing executive formerly with Health-Ade Kombucha and POM Wonderful who spent five years in brand management at Procter & Gamble.
The details
Mostaed will manage the company's brand, creative direction, consumer insights, and category management functions. Her leadership is intended to bridge product development with omnichannel retail execution to drive portfolio scale. She previously served as a marketing lead at Health-Ade Kombucha and director of marketing at POM Wonderful.
Timeline
October 5, 2026: The appointment was officially announced.
Market Landscape
This hire reflects a broader industry trend of growth-stage consumer brands recruiting leadership talent from established incumbents like Procter & Gamble to professionalize marketing operations. The move mirrors common strategies used by rising food brands to transition from niche appeal to mass-market scale.
Operators should watch for shifts in the company's retail branding and omnichannel strategy in the coming months. Assess how your own brand management efforts compare to the standardized playbooks brought in from large consumer firms.
The takeaway
The addition of an executive with experience at massive firms like Procter & Gamble suggests a transition to more structured, data-driven marketing. Owners should monitor how these new creative and omnichannel strategies impact shelf-space competition in their own product categories.
Further reading
For more on industry hiring trends, browse our latest Consumer Goods analysis.
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Do you believe new marketing leadership at major food brands improves the products you buy?
