Wright Flower and Brick Shop Opens Satellite Location

The business now offers reservation-based LEGO building sessions to diversify its traditional floral revenue.

Updated on Oct. 27, 2026 in Openings & Closings

Bold vector editorial illustration featuring a plastic brick floral model next to a real flower bouquet, representing retail diversification. — Wright Flower and Brick Shop in Lafayette has expanded its business model to offer reservation-based building sessions alongside traditional floral sales. AI Illustration. Upload story photo >

Live Poll

Do you prefer shopping at businesses that offer interactive community activities?

Wright Flower and Brick Shop opened a satellite location at 436 Main St. in downtown Lafayette in June 2026. The new storefront combines a traditional flower business with a dedicated space for LEGO set rentals and building sessions.

Why it matters

This expansion represents a diversification of the original 1947 flower shop business model into experiential retail. By adding a billable, reservation-based activity, the operator generates an additional revenue stream that complements traditional product sales.

The shop requires a $20 deposit for two-hour building sessions limited to groups of four people. This follows the original business opening in West Lafayette in 1947, marking the first major expansion of the operation in nearly eight decades.

The players

Wright Flower and Brick Shop

An established independent retailer operating since 1947 that integrates traditional floral services with experiential retail.

The details

The business operates on an experience-driven model where customers secure table reservations for two-hour blocks to build sets from six specific themes, including Star Wars and Botanicals. The $20 deposit acts as a credit against the final cost of the set rental or snacks, which are priced between $1.50 and $2.00. This structure shifts the retail footprint from a pure sales floor to a service-based facility.

1947: The original flower shop opened in West Lafayette.
June 2026: The satellite location opened in downtown Lafayette.

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Market Landscape

Wright Flower and Brick Shop follows a growing trend where brick-and-mortar operators incorporate service-based activities to differentiate from purely digital retail. This move aligns with the post-pandemic experiential retail shift toward destination-based shopping.

Owners looking to increase foot traffic should monitor how reservation-based service models like the $20 deposit fee impact long-term customer retention. Operators should consider if their current floor plan allows for a transition from static product display to a high-utility service area.

The takeaway

Integrating service-based activities can help traditional retailers stabilize income through prepaid, guaranteed bookings. Monitor the utilization rates of your own square footage to determine if a shift toward billable, time-based experiences would improve your store's hourly revenue margins.