Graze Craze Opened New Franchise in Overland Park
Owners Ron and Christine Pitts have launched a new charcuterie shop to serve the Overland Park market.
Updated on Oct. 13, 2026 in Openings & Closings
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Local operators Ron and Christine Pitts have opened a Graze Craze franchise location at 8025 Metcalf Ave. in Overland Park. The shop provides charcuterie boards, boxes, and catering services to the surrounding area.
Why it matters
This opening expands the footprint of the Oklahoma-founded brand, which maintains a presence through hand-arranged specialty food offerings. It marks the second location for the franchise in Kansas, joining an existing site in Wichita.
The franchise operates over 150 locations nationwide, with this opening representing the second in Kansas. Menu pricing ranges from $9 for char-cutie-cups to $275 for large boards.
The players
Ron Pitts
The co-owner of the new franchise who served 30 years in the Army.
Christine Pitts
The co-owner of the new franchise in Overland Park.
Graze Craze
A franchise founded in 2018 that specializes in charcuterie boards, boxes, and catering services.
The details
The new franchise location serves as a catering and retail outpost where owners and employees arrange charcuterie products by hand. Customers manage their procurement through an online ordering system that facilitates both box and board fulfillment. The shop maintains a standard operating schedule of Monday through Friday, with additional availability by appointment on Sunday.
Timeline
2018: Graze Craze was founded in Oklahoma.
October 13, 2026: The new location opened for business in Overland Park.
Market Landscape
This opening follows the established growth pattern of the franchise-based charcuterie model, which has scaled to over 150 locations since 2018. The move positions the operators within a niche retail sector that emphasizes pre-assembled, event-ready catering services.
Operators in the food service space should monitor how this unit utilizes its online ordering system to manage customer demand and inventory. The focus on hand-assembled, high-margin boards remains a key operational differentiator for the brand.
The takeaway
Franchise growth often relies on replicating a standardized, high-touch assembly process across diverse retail territories. Owners should track the brand's ability to maintain consistency in board presentation as they scale their local production.
Further reading
For more updates on the local business landscape, visit Openings & Closings.
Source note: This article includes information reported by The Kansas City Star.
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