Face Foundrie to Open New West Side Wichita Location

The service provider will open its second city location, introducing a high-volume, open-concept model to the area.

Updated on Oct. 27, 2026 in Openings & Closings

Bold vector editorial illustration showing a clean facial treatment station with a white privacy curtain, representing modern wellness services. — Face Foundrie is expanding its Wichita footprint with a new facial bar location at the Shops at Avante II, opening December 2026. AI Illustration. Upload story photo >

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Would you utilize a facial bar that offers treatments in under one hour?

Face Foundrie is set to open its second Wichita facial bar location at the Shops at Avante II on December 1, 2026. The new facility, located at 37th North and Ridge Road, aims to expand the brand's services to the west side of the city.

Why it matters

Expanding to the west side of Wichita allows the operator to capture local customer demand by decentralizing operations away from existing sites like Bradley Fair. This model utilizes an open-concept space and specialized event bookings to diversify revenue streams beyond individual facial treatments.

The new facility offers founding memberships at a $79 monthly rate and $25 model call appointments, supporting a model where treatments last under 60 minutes. The location also supports corporate events for up to 50 people.

The players

Face Foundrie

A provider of facial bar services that operates on an open-concept service model.

The details

The new location features an open-concept layout with curtains separating service areas, a design choice intended to streamline the delivery of facial treatments. By offering high-volume, sub-60-minute services, the business targets efficient turnover while leveraging its space for private corporate bookings to maximize facility utilization.

November 11, 2026: Model calls begin for new clients.
November 2026: Model call appointments are available.
December 1, 2026: Business fully opens.

Market Landscape

This opening follows the broader industry pattern of service-based businesses scaling footprint by establishing localized hubs in residential-heavy corridors. It marks a departure from the brand's initial Wichita presence at Bradley Fair by targeting the city's west side.

Operators in the service sector should observe how the model-call pricing strategy affects initial customer acquisition costs. Monitoring the conversion rate from these $25 introductory sessions to the $79 recurring membership model will be key to evaluating the viability of this expansion.

The takeaway

The brand is testing whether a high-density, open-concept floor plan can successfully draw traffic to a new geographic area of the city. Owners should monitor the success of the corporate booking program as a lever to stabilize cash flow outside of standard service hours.