New Board Member Will Guide PALIG Expansion
The New Orleans insurer will add John Price to its board this November to oversee its regional strategy.
Updated on Oct. 9, 2026 in People

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Starting in November 2026, John Price will join the Board of Directors at Pan-American Life Insurance Group (PALIG). The appointment adds the market intelligence veteran to the company's Finance and Audit Committees to support its strategic growth.
Why it matters
As PALIG scales its footprint across 22 countries, this addition aims to sharpen the company's decision-making in the Americas. The move signals a shift toward leveraging external market data to manage expansion for the insurer, which currently serves 7.3 million customers.
Pan-American Life Insurance Group serves 7.3 million customers across 22 countries with 2,200 total employees. The board will now integrate expertise from an executive who has led 5,000 consulting engagements.
The players
Pan-American Life Insurance Group
A New Orleans-based insurance provider operating across 22 countries with 30 member companies.
John Price
An expert in Latin American market intelligence and an adjunct professor at Florida International University.
The details
Price brings experience from founding three firms, including Americas Market Intelligence and the executive forum Horizontes, to the PALIG boardroom. His role on the Finance and Audit Committees places him directly in the center of financial oversight for the 30-member company group. He will focus on applying his background in regional market intelligence to the firm’s international operations.
Timeline
John Price co-founded Payments and Commerce Market Intelligence in 2022.
John Price founded the executive forum Horizontes in 2024.
John Price will join the Pan-American Life Insurance Group Board of Directors in November 2026.
Market Landscape
This appointment follows a common industry trend where firms recruit specialized domain experts to oversee international expansion. It marks a shift for the New Orleans-based insurer toward integrating external market data into its high-level financial governance.
Operators looking to scale across borders should watch how this integration of market intelligence data influences PALIG's regional capital allocation. As the board begins its new committee structure in November, focus on the firm's subsequent regulatory disclosures regarding new geographic projects.
The takeaway
The move underscores the value of recruiting external research expertise to navigate complex international regulatory environments. Business leaders should consider how their own board composition could be adjusted to better align with planned market expansions in the coming fiscal year.
Further reading
For more on shifts in local corporate leadership, see People.
More information
View corporate governance updates on the Pan-American Life Insurance Group website.
Source note: This article includes information reported by La Opinión Digital.
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