La Maison du Chocolat Opens Two New Boston Boutiques
The luxury brand is targeting high-traffic corridors in Back Bay to capture affluent foot traffic in the Boston market.
Updated on Oct. 16, 2026 in Openings & Closings
Live Poll
Do you believe the arrival of international luxury brands helps your local retail community?
Paris-based chocolatier La Maison du Chocolat has expanded its U.S. retail footprint by opening two new boutiques in Boston. The luxury brand, which was founded in 1977, has secured locations at the Mandarin Oriental and Copley Place.
Why it matters
By choosing high-end venues like the Mandarin Oriental and Copley Place, the brand is prioritizing visibility within Boston's prime luxury retail corridor. Operators in the luxury goods sector often utilize these high-traffic, prestige properties to anchor their market presence and reach a concentrated base of affluent consumers.
La Maison du Chocolat has added 2 new retail locations to its portfolio, marking its entry into the Boston market. These sites supplement the brand's long-standing operations established since its 1977 founding in Paris.
The players
La Maison du Chocolat
A luxury confectionery brand founded in 1977 that operates boutiques featuring high-end chocolate products.
Boston Realty Advisors
A commercial real estate firm that serves as an intermediary for retail leasing transactions.
Whitney Gallivan
An associate at Boston Realty Advisors who facilitated leasing transactions for the brand.
Joe Wagner
A representative at Boston Realty Advisors involved in managing the retail leasing process for the new locations.
The details
The expansion was managed through professional retail leasing transactions facilitated by Boston Realty Advisors. The Mandarin Oriental boutique, located on Boylston Street, was secured through a landlord-represented deal, while the Copley Place storefront saw the firm act on behalf of the chocolatier to finalize the placement.
Timeline
1977: The brand was originally founded in Paris.
October 2026: The boutiques officially opened to the public.
Market Landscape
The brand's expansion into the Back Bay neighborhood follows the established industry trend of luxury retailers clustering within the high-prestige retail corridor of Copley Place. This move positions the chocolatier alongside existing high-end occupants in the city's premium retail hubs.
Operators in the luxury retail space should monitor these high-traffic sites to assess competitive density in the Back Bay corridor. Understanding the interplay between site-specific prestige and lease management by firms like Boston Realty Advisors remains essential for future expansion strategy.
The takeaway
The expansion demonstrates a calculated move into high-prestige real estate to capture luxury demand in the Boston market. Owners should evaluate whether their own retail footprints align with the high-traffic demographic profile targeted by these specific Copley Place and Back Bay placements.
Further reading
For more on shifts in the city's retail landscape, visit Boston Openings & Closings.
Source note: This article includes information reported by Nerej.
Live Poll
Do you believe the arrival of international luxury brands helps your local retail community?
