WilliamsMarston Acquires NetSuite Practice to Expand ERP
Advisory firms should note this move to deepen software expertise as a signal of increasing competition for ERP implementation work.
Updated on Oct. 22, 2026 in Professional Services
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Boston-based advisory firm WilliamsMarston has acquired the NetSuite Services practice from Charted to bolster its ERP and technology-enabled consulting capabilities. The deal enables Charted to concentrate on its accounts payable automation software while maintaining a strategic partnership to support mutual clients.
Why it matters
The acquisition allows WilliamsMarston to scale its AI-enabled ERP and technical advisory services by absorbing a specialized implementation team. For other professional services operators, the move underscores a growing trend of firm consolidation to deepen software-specific expertise.
WilliamsMarston, a 350-person firm founded in 2014, has integrated the NetSuite Services practice to expand its AI-enabled ERP capabilities. Financial terms of the acquisition remain undisclosed.
The players
WilliamsMarston
A Boston-based advisory firm with 350 professionals that provides specialized accounting and technology consulting services.
Charted
A software provider that specializes in ERP-native accounts payable automation and is maintaining its independent operations.
The details
WilliamsMarston is absorbing the entire NetSuite Services team, incorporating their expertise in system implementation, configuration, customization, managed services, and training. While the practice is moving to WilliamsMarston, Charted will continue to operate as an independent entity focused exclusively on its ERP-native AP automation software. The companies have also established a strategic partnership to provide joint support for shared clients moving forward.
Timeline
October 22, 2026: The acquisition of the NetSuite Services practice is publicly announced.
October 19, 2026: WilliamsMarston provides a statement regarding the acquisition.
Market Landscape
This deal follows the industry trend of broader advisory firms acquiring niche technical practices to compete for complex digital transformation mandates. It sits alongside the consolidation of ERP specialized services into multi-disciplinary consulting platforms.
Professional services operators should monitor how this integration impacts the availability of specialized NetSuite technical talent in the local market. Leadership should evaluate whether their own client demand warrants similar software-specific practice acquisitions or new strategic partnerships.
The takeaway
The move highlights how advisory firms are prioritizing software-specific technical depth to maintain competitive advantages in ERP implementation. Owners should track the service delivery outcomes of the new joint partnership to assess the potential for similar collaborative models.
Further reading
For broader trends in firm growth and sector shifts, visit the Professional Services section.
Source note: This article includes information reported by CPA Practice Advisor.
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