Float Away with Jada Launches Party Decorating Business
New Brockton service offers event design packages starting at $1,200 for local customers.
Updated on Oct. 27, 2026 in Openings & Closings
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Brockton resident and certified nursing assistant Jada Madan has launched a new party decorating business, Float Away with Jada. The venture offers event packages featuring custom balloon designs and party infrastructure.
Why it matters
Madan founded the business after identifying a gap in the local market for affordable event design. She initially developed the service as a side venture after finding existing industry quotes for private parties to be too costly.
The startup sets a $1,200 starting price for birthday party packages that include backdrops, balloon arches, and event furniture. This entry-level price point aims to capture demand for localized events following the success of a recent 100-person party.
The players
Jada Madan
Founder of Float Away with Jada and a certified nursing assistant who is transitioning into the local event decor market.
Float Away with Jada
A startup based in Brockton providing professional party and balloon decorating services for private events.
Brockton Public Library
A municipal facility hosting the upcoming Halloween Autumn Fest event.
The details
Float Away with Jada focuses on full-service event styling, including table arrangements, centerpieces, and decorative entryways. The business model relies on skills acquired through observing existing local decorators and self-training after a 2022 DIY project. Operations are currently managed by the founder, who balances the decorating venture with her professional work as a certified nursing assistant.
Timeline
2022: Founder completes a DIY design project for her son's first birthday.
October 27, 2026: Halloween Autumn Fest event at the library begins.
October 28, 2026: Halloween Autumn Fest event at the library concludes.
Market Landscape
This venture follows the broader trend of professionals leveraging informal hobbyist skills into formal, scalable service businesses. It represents a typical pivot seen in the gig economy where workers formalize local service demand to address gaps in market pricing.
Operators in the local event and hospitality space should monitor this new entrant as a signal of shifting price sensitivity for event decor. Evaluating your own service tiers against this $1,200 starting package may help remain competitive for small-scale private bookings.
The takeaway
The business illustrates how identifying gaps in existing market quotes can reveal a sustainable path for a service startup. Founders should look to upcoming local events, such as the Halloween Autumn Fest, as opportunities to build brand visibility and community credibility.
Further reading
For more on new businesses entering the area, visit Brockton Openings & Closings.
Source note: This article includes information reported by The Enterprise.
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Do you prefer to handle party planning tasks yourself to save money rather than hiring professionals?
