BlueHive Exhibits Hires New Account Executive
The Worcester-based exhibit builder aims to expand its client partnerships through this senior-level hire.
Updated on Oct. 27, 2026 in Job Fairs
Worcester-based BlueHive Exhibits has hired Karen Salerno as an Account Executive to drive new client partnerships and experiential marketing solutions. Salerno brings 15 years of industry experience to the trade show and exhibit builder.
Why it matters
The hire signals a focus on expanding client acquisition at BlueHive, which operates nearly 200,000 square feet of production space across its Worcester headquarters and Las Vegas facility.
Salerno brings a background of 125 accounts managed during her tenure at RX Global to the 200,000-square-foot operation. BlueHive Exhibits has also maintained a streak of eight consecutive years on the EXHIBITOR Magazine Top 40 list.
The players
Karen Salerno
An account executive with 15 years of experience in the trade show and conference industry.
BlueHive Exhibits
A Worcester-headquartered builder of exhibits and experiential marketing solutions with nearly 200,000 square feet of operational space.
RX Global
An international event management and trade show organizer where Salerno previously served as a key account manager.
The details
Salerno will focus on developing new client partnerships and leveraging her deep industry relationships to scale custom exhibit and experiential marketing services. Her role involves integrating her background in trade show logistics with the firm's existing infrastructure to assist companies in designing and executing marketing solutions.
Timeline
October 27, 2026: BlueHive Exhibits announced the appointment of Karen Salerno.
2005: BlueHive Exhibits was established.
2024, 2026: The company was recognized as a Fab 50 top exhibit and event builder.
Market Landscape
This move reflects the competitive push among top exhibit builders to capture market share following the EXHIBITOR Magazine Top 40 list, which serves as a key performance indicator in the sector. It follows a multi-year period of industry-wide stabilization for builders like BlueHive Exhibits.
Operators in the experiential marketing space should track whether this leadership addition results in new capacity or service offerings for mid-market clients. Firms should evaluate their current trade show partnerships against the service scale and accolades of top-tier producers like BlueHive.
The takeaway
The addition of seasoned talent suggests a strategic effort to convert industry relationships into broader market share for the company's experiential marketing division. Operators should monitor their own talent pipelines for similar opportunities to bolster specialized account management in competitive service niches.
Further reading
For broader insights on hiring trends, visit the Job Fairs section.
More information
View the company's full portfolio and service capabilities on the BlueHive Exhibits company website.
Source note: This article includes information reported by EXHIBITOR Online.
