Baltimore To Consider Social Media Contract For District 12
The city will vote on a $51,183.60 consulting agreement meant to bolster public relations for the local council office.
Updated on Oct. 31, 2026 in Remote Work
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Baltimore city officials are set to review a proposed $51,183.60 social media consulting contract for District 12 on Wednesday. The 12-month agreement aims to support public visibility and media relations for the office.
Why it matters
The proposal follows a identical contract from 2025, highlighting the recurring operational costs of managing constituent communications through external specialized firms. For local businesses, such spending signals how city offices prioritize professional digital outreach to maintain public engagement.
The proposed contract totals $51,183.60 for 12 months of service. This matches the exact financial scope of a prior arrangement for the same office that concluded earlier this year.
The players
Johnson Advisory Group, LLC
A consulting firm focused on professional social media management and media relations services.
Jermaine Jones
The Councilman representing Baltimore's District 12 whose office is served by the consultant.
Baltimore Board of Estimates
The municipal authority responsible for approving city contracts and expenditures.
The details
Johnson Advisory Group, LLC would provide a suite of services including social media management, media relations, and general public visibility. To secure the funding, the request must pass through the Baltimore Board of Estimates. This process ensures city spending aligns with administrative requirements before the vendor can begin official work for the district office.
Timeline
June 2025: Initial contract request submitted.
June 3, 2026: Previous contract term ended.
Wednesday: Board of Estimates meeting to consider contract.
Market Landscape
This proposal reflects the standard Baltimore City Charter contract approval process for public expenditures. It follows the precedent of the prior 2025 agreement, which also required board validation for third-party media support.
Operators should monitor whether the Board of Estimates meeting on Wednesday yields public transparency requirements for these consulting services. Local businesses should track if similar municipal procurement patterns emerge in their respective districts for professional services.
The takeaway
The move underscores the recurring nature of public sector spending on digital branding and media relations. Business owners managing their own external vendor contracts should review the 12-month renewal window to assess whether service levels align with current operational needs.
Further reading
For broader insights on digital communications and staffing, see Remote Work.
Source note: This article includes information reported by WBFF.
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