Revival Will Open New Minneapolis Location November 9
The restaurant brand will return to the North Loop after its owner acquired the name and recipes last year.
Updated on Oct. 12, 2026 in Openings & Closings
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Revival is set to reopen at 730 Washington Ave. N. in Minneapolis on November 9, 2026. The restaurant brand was acquired by Jester Concepts following the closure of four locations in January 2025.
Why it matters
The revival marks a strategic attempt to reclaim a restaurant brand that previously shuttered due to escalating operating costs and declining revenues. The reopening follows an intellectual property acquisition by an existing North Loop hospitality operator.
Jester Concepts is bringing the brand back after four Revival locations shuttered in January 2025, a move that displaced approximately 100 employees. The new site will occupy the space formerly used by Borough.
The players
Jester Concepts
A hospitality group operating multiple restaurant brands including Parlor in the North Loop.
Revival
A restaurant brand known for its specific recipes that was acquired following a widespread closure.
The details
Jester Concepts acquired the Revival name, recipes, and intellectual property in July 2025 to facilitate the brand's return. The company is leveraging its existing footprint in the North Loop, where it also operates Parlor, to integrate the concept into the former Borough space.
Timeline
January 2025: Revival closed four restaurant locations.
July 2025: Jester Concepts purchased the Revival brand.
November 9, 2026: Revival opens at 730 Washington Ave. N.
Market Landscape
The acquisition follows a broader trend of established local groups absorbing distressed restaurant brands to consolidate market share in urban cores. This move signals a departure from the recent wave of closures that marked the 2025 hospitality cycle in the Twin Cities.
Operators should monitor how the brand re-enters the market to see if the new ownership model mitigates the previous revenue and cost pressures. Reviewing the intellectual property terms of a distressed brand acquisition remains a viable strategy for expanding service offerings.
The takeaway
Revival returns to the North Loop after a period of consolidation, demonstrating how intellectual property can outlast an original operating entity. Owners should track this transition as a case study in leveraging existing operational infrastructure to revive shuttered brands.
Further reading
For more context on regional industry shifts, view the Openings & Closings section.
Source note: This article includes information reported by FOX 9 Minneapolis-St. Paul.
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