KTMY Radio Station Fundraiser Raises $132,000
Station staff generated funds for four local charities by working shifts at the Minneapolis-St. Paul Airport.
Updated on Oct. 29, 2026 in Philanthropy
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KTMY radio station staff raised $132,000 for local charities during their 16th annual Project Down & Dirty fundraiser. The effort involved staff members working at the Minneapolis-St. Paul Airport for three days.
Why it matters
Corporate-led charitable initiatives provide local businesses with scalable models for community engagement and brand visibility. This long-term project demonstrates the impact of sustained, multi-year philanthropic partnerships.
The 16th annual Project Down & Dirty raised $132,000, contributing to a total of $1,567,000 generated since the program began. The initiative supported four distinct local organizations through a three-day operational immersion.
The players
KTMY
A radio station that engages its listener base through community-focused fundraising and immersive programming.
Minneapolis-St. Paul Airport
A major regional transportation hub serving as the primary operational site for the fundraiser.
The details
Station hosts and producers assumed various roles at the Minneapolis-St. Paul Airport, including gate agent, baggage handler, and duty-free shop manager. By living in a hotel for the three-day duration, staff maintained an immersive experience to facilitate the fundraising efforts. The initiative benefits Wishes and More, Jack's Basket, Tubman, and the MSP Airport Foundation.
Timeline
The 16th annual Project Down & Dirty took place in October 2026.
Market Landscape
The initiative follows the pattern established by the Project Down & Dirty 16-year fundraising history. It marks a continued commitment to regional philanthropy by leveraging the station's operational footprint for local non-profit support.
Business owners should assess whether their long-term charitable partnerships align with their core brand identity as effectively as this project does for its organizers. Tracking the cumulative impact of such programs over many years helps justify the investment of time and operational resources.
The takeaway
Consistent, long-term philanthropic programming can yield significant cumulative capital for community partners. Operators should audit their current community outreach to determine if an annual, high-intensity immersive event could increase donor interest compared to passive sponsorship.
Further reading
For more on how local organizations integrate community support into their business models, see Philanthropy.
Source note: This article includes information reported by Radio Ink.
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