Independent Pilates Studio Opens in Rochester
Instructors can now leverage a converted storefront to offer specialized fitness training to the local community.
Updated on Oct. 31, 2026 in Openings & Closings
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Clinical exercise specialist McKay Bram launched independent Pilates classes at the newly converted Center Studio at 113 N. Broadway in Rochester. The studio began operations in October 2026, offering specialized training in a shared space.
Why it matters
The opening reflects a shift toward boutique, independent fitness offerings that utilize repurposed real estate to foster downtown vitality. This model allows instructors to diversify their revenue streams while maintaining roles at larger local institutions.
Building owner Nicole Nfonoyim-Hara acquired the 100-year-old complex at 113 N. Broadway for $1.25 million. The studio space operates with two reformer machines, a Pilates chair, and floor mats to facilitate small-group sessions.
The players
McKay Bram
A certified clinical exercise specialist who manages independent fitness instruction alongside a role at the Rochester Athletic Club.
Nicole Nfonoyim-Hara
A property owner who manages the 113 N. Broadway building complex and the adjacent Griot Arts bookshop.
The details
McKay Bram, a certified clinical exercise specialist, utilizes the Center Studio to conduct independent classes alongside her existing work at the Rochester Athletic Club. The facility occupies a storefront converted by the landlord, who also operates the adjacent Griot Arts bookshop. This arrangement provides instructors access to professional-grade equipment without the overhead of sole-proprietor commercial leasing.
Timeline
August 2026: Nicole Nfonoyim-Hara purchased the building complex.
October 2026: McKay Bram started teaching at the Center Studio.
Market Landscape
This development follows the national trend of repurposing vacant historic storefronts into mixed-use pop-up retail and service spaces, marking a departure from traditional single-tenant commercial leasing. The project aligns with strategies to increase downtown foot traffic through collaborative property management.
Operators considering similar ventures should evaluate the cost-sharing benefits of collaborative studio spaces versus traditional long-term commercial leases. Analyzing property acquisition costs against local foot traffic patterns remains essential for those aiming to revitalize historic downtown storefronts.
The takeaway
Independent practitioners can leverage shared spaces to reduce overhead and connect with local clients outside of traditional athletic clubs. Operators should monitor building occupancy rates and landlord investment strategies to identify potential locations for future service-based pop-ups.
Further reading
Read more about local business activity in the Rochester Openings & Closings section.
Source note: This article includes information reported by Rochester Post Bulletin.
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