Benne Media Takes Over Missouri Station KMMO
Advertisers and media buyers using KMMO should expect programming to continue under the new owner with planned enhancements.
Updated on Nov. 2, 2026 in Media
Benne Media has completed its acquisition of KMMO Radio from Missouri Valley Broadcasting, which had owned and operated the station for more than 40 years. The sale closed on November 2, 2026, and the transition process is underway, with Benne Media's Missouri station portfolio growing.
Why it matters
The deal consolidates another Missouri station under a regional operator that already runs stations in Sedalia, Warrensburg and the Lake of the Ozarks. John Wilson, who began operating KMMO in 1985, said it was time to hand the station to someone else.
Missouri Valley Broadcasting held KMMO Radio for more than 40 years before the sale to Benne Media. Denny Benne, who has 44 years of radio industry experience, received the Missouri Broadcasters Association's Distinguished Broadcaster Award in 2026.
The players
Benne Media
Missouri radio operator that runs stations in Sedalia, Warrensburg, the Lake of the Ozarks and other Missouri markets.
Missouri Valley Broadcasting
Former owner of KMMO Radio, which held the station for more than 40 years before selling it to Benne Media.
Denny Benne
Radio industry veteran with 44 years of experience and 2026 recipient of the Missouri Broadcasters Association's Distinguished Broadcaster Award.
John Wilson
Operator of KMMO Radio since 1985 who stated it was time to hand the station to a new owner.
The details
Benne Media acquired the station outright, and the sale is final. The company plans to keep KMMO's current programming in place while adding enhancements for listeners, a continuity approach that preserves the existing audience while the new owner makes changes. Benne Media already runs stations in Sedalia, Warrensburg and the Lake of the Ozarks, so KMMO adds to a clustered Missouri footprint.
Timeline
1985: John Wilson began operating KMMO Radio.
2026: Denny Benne received the Missouri Broadcasters Association's Distinguished Broadcaster Award.
November 2, 2026: Benne Media completed its purchase of KMMO Radio.
Market Landscape
The KMMO transaction adds another station to Benne Media's network of Missouri radio properties, following the pattern of regional operators acquiring established local stations. It shows how long-held independent stations change hands when founding operators step back from day-to-day management.
Advertisers buying airtime on KMMO should confirm their schedules and rates with the new owner during the transition period. Missouri media buyers may find it useful to review how regional clusters like Benne Media's package stations across multiple markets.
The takeaway
Advertisers and media buyers should ask Benne Media how KMMO's programming and rates will look after the transition is complete. Track whether the announced enhancements to KMMO's programming are made public as the transaction settles.
Further reading
For more on how station ownership is changing across the state, see Media coverage in Missouri.
