Meal Kits Reach Food Lion Shelves in North Carolina

Grocers in North Carolina gain a retail meal kit option priced at $11.99 for five of six varieties.

Updated on Nov. 2, 2026 in Consumer Goods

Gouache-painted editorial illustration of a plain kraft-brown box centered on a cream shelf edge with two boxes behind it and soft rolling farmland on the horizon. — Marley Spoon meal kits are now sold in more than 150 Food Lion stores across North Carolina, the company's first retail meal kit sale, with five of six kits priced at $11.99. AI Illustration. Upload story photo >

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Would you buy a $11.99 meal kit at your grocery store?

Marley Spoon's meal kits are now sold in more than 150 Food Lion stores across North Carolina, marking the company's first retail meal kit sale. For grocery operators, the move brings a meal kit model into the in-store channel, with five of six kits priced at $11.99.

Why it matters

The rollout moves Marley Spoon's meal kit model from direct-to-consumer delivery into grocery shelves, where it competes on price and convenience with in-store prepared foods. It follows a September launch at ShopRite and a change in operations partner after supplier FreshRealm's bankruptcy filing disrupted order fulfillment.

The rollout covers more than 150 Food Lion stores out of a chain of more than 1,100 across 10 Southeastern and Mid-Atlantic states. Five of the six meal kits sell for $11.99, with the Beef Stew kit at $12.99.

The players

Marley Spoon

A meal kit company headquartered in Berlin with an office in New York, selling pre-portioned ingredients and recipes for home cooking.

Food Lion

A supermarket chain headquartered in Salisbury, N.C., operating more than 1,100 stores across 10 Southeastern and Mid-Atlantic states and employing more than 82,000 associates.

Fulfilled by Misfits

The operations partner of Misfits Market, headquartered in Delanco, N.J., handling fulfillment for Marley Spoon after the FreshRealm bankruptcy.

FreshRealm

A prepared-foods supplier headquartered in Lancaster, Texas, that filed for bankruptcy last April and was Marley Spoon's former supplier.

The details

Each Marley Spoon kit contains everything a shopper needs to prepare a complete meal at home, bringing the company's meal kit model into the grocery channel. The lineup includes Chorizo Tacos, Beef Enchiladas, Gnocchi Bolognese, Asian-Style Pork & Broccoli, Chicken Taco Bowl, and Beef Stew. The company moved to Fulfilled by Misfits as its operations partner in August after FreshRealm, its former supplier, filed for bankruptcy last April and disrupted order fulfillment.

Last April: FreshRealm, Marley Spoon's former supplier, filed for bankruptcy.
August: Marley Spoon named Fulfilled by Misfits its new operations partner.
September: Marley Spoon launched its prepared meals at ShopRite stores.
November 2, 2026: Meal kits rolled out to Food Lion stores across North Carolina.

Market Landscape

The Food Lion rollout extends the September launch at ShopRite, adding a second grocery chain to Marley Spoon's retail footprint. It moves the company from direct-to-consumer delivery into shelf-stable grocery distribution, a channel where it had not previously sold.

Grocery operators weighing prepared-meal kits should compare the $11.99 price point against their own in-store prepared foods and evaluate shelf space and supplier reliability. The supplier disruption that preceded this move is a reminder to review fulfillment partner terms.

The takeaway

Operators in grocery and consumer goods should track how meal kits perform in-store against prepared-food alternatives before committing shelf space. Review supplier continuity provisions, since the FreshRealm bankruptcy disrupted fulfillment for Marley Spoon.