Tanger Outlets Hosts Boo Bash to Drive Local Engagement
Retailers can increase foot traffic by hosting holiday events that feature local charitable donation opportunities.
Updated on Oct. 26, 2026 in Philanthropy
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Tanger Outlets in Asheville hosted its annual Boo Bash, an event featuring trick-or-treating and interactive activities for the local community. The outlet center continues to collect donations for breast cancer research foundations through the end of the month.
Why it matters
Retail operators often utilize seasonal community events to increase foot traffic and strengthen local engagement. Aligning such gatherings with charitable initiatives provides an additional mechanism for brand visibility and community support.
The donation drive for breast cancer research foundations remains active through October 31. The exact total of contributions collected during this period is currently unknown.
The players
Tanger Outlets
A publicly traded real estate investment trust that owns and operates a portfolio of upscale open-air outlet shopping centers across the United States.
The details
The Boo Bash event drew participants to the outlet center for trick-or-treating and access to a photo booth providing printed and digital mementos. By integrating family-focused activities with a charitable donation drive, the center creates multiple touchpoints for visitors to engage with the retail environment and the company's philanthropic efforts.
Timeline
October 26, 2026: The Boo Bash event occurred.
October 31, 2026: The breast cancer research donation drive concludes.
Market Landscape
This activation follows the industry pattern of leveraging community-centric retail strategies to drive on-site engagement. It mirrors established retail precedents where centers use seasonal holiday events to boost consumer traffic beyond typical shopping metrics.
Operators should monitor the effectiveness of combined seasonal and charitable activations as a low-cost method to increase dwell time. Evaluate if similar partnerships with local nonprofits can enhance your firm's brand presence during upcoming peak shopping periods.
The takeaway
Effective retail marketing relies on creating reasons for the local public to visit beyond the transaction. Track participation rates in these community events to determine the optimal frequency for future holiday-themed engagement initiatives.
What happens next
The breast cancer research donation drive at Tanger Outlets concludes on October 31, 2026.
Further reading
For more on how local retail centers integrate community support, see Philanthropy.
Source note: This article includes information reported by WLOS.
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