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Rose Cafe Opens Second North Dakota Location

The restaurant owners expand their footprint to Bismarck with a new seven-day operation.

Updated on Oct. 31, 2026 in Openings & Closings

Gouache-painted illustration of a latte in a glass cup garnished with a dried rosebud, centered on a wooden table.
Soraya Badwan has expanded her North Dakota café brand with a new Rose Cafe location in Bismarck, now open seven days a week. AI Illustration. Upload story photo >

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Soraya Badwan opened the rose-themed Rose Cafe on S 12th St. in Bismarck in September 2026. The new location operates seven days a week, marking an expansion for the operators who also run an existing cafe in Williston.

Why it matters

The opening represents a multi-site expansion for the owners, signaling a growing presence for their brand within the North Dakota café market since they arrived from Jordan in 2014.

The owners now operate two cafe locations in North Dakota, having expanded from their initial site in Williston. The new Bismarck cafe maintains a full-week schedule, operating seven days a week.

The players

Soraya Badwan

The co-owner and operator of two North Dakota cafes who moved from Jordan in 2014.

The details

Soraya Badwan and her husband manage the new venture, which features a distinct rose-themed aesthetic. The cafe’s menu offers a mix of breakfast and lunch options alongside signature drinks, including a rose latte made with pistachio and flowers.

Timeline

  1. 2014: The Badwan family moved to North Dakota from Jordan.

  2. September 2026: Rose Cafe opened in Bismarck.

Market Landscape

The expansion follows a broader documented trend of immigrant-owned small business growth across North Dakota. This move demonstrates a scaling strategy similar to other multi-unit independent café operators in the state.

Operators in the regional hospitality space should monitor how multi-unit managers balance inventory and labor costs across multiple cities. Scaling a distinct theme, like the one used at Rose Cafe, requires consistent brand execution to maintain customer demand at new locations.

The takeaway

Successful multi-unit expansion relies on maintaining a consistent product identity across geographically separated locations. Owners looking to scale should track their labor and supply costs specifically associated with managing multiple sites simultaneously.

Further reading

For more on industry shifts, visit our section on Bismarck Openings & Closings.

Source note: This article includes information reported by KX NEWS.

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Do you make a point to try new locally-owned cafes in your area?