Radio Group Adds Digital Strategist for Advertisers
Advertisers working with Pillar Media can expect digital campaign and website services bundled alongside traditional airtime.
Updated on Nov. 3, 2026 in Advertising
Pillar Media has added Julia Dietrich as Digital Strategist on its STAR Digital Strategies team, which handles digital marketing campaigns and website development for the group's clients. The hire was announced November 3, 2026.
Why it matters
The move adds staff to a digital advertising unit that has grown over its first 14 months, signaling continued investment in digital services by a radio and media group. For advertisers and marketers, it reflects broadcasters building in-house digital capabilities alongside traditional airtime sales.
STAR Digital Strategies has grown over its first 14 months, according to the announcement. The release does not quantify that growth in headcount, revenue, or client count.
The players
Pillar Media
A radio and media group that operates STAR-branded stations in the Tri-State area, Cincinnati, and Denver.
Julia Dietrich
A digital marketing professional with prior marketing roles at Aeroflow Health and Discovery Senior Living, newly hired as Digital Strategist.
The details
Dietrich manages digital marketing campaigns and website development for the group's clients, which places her within the operational side of the media firm's digital offering. She works out of Pillar Media's New Jersey offices and previously held marketing roles in healthcare, including at Aeroflow Health and Discovery Senior Living. Her background in healthcare marketing brings sector-specific campaign experience to a team serving clients across Pillar's station markets.
Timeline
STAR Digital Strategies grew over its first 14 months before the hire.
Pillar Media announced Dietrich's hiring on November 3, 2026.
Market Landscape
Pillar Media's STAR Digital Strategies unit sits within a broader pattern of radio and media groups adding digital campaign and web services to their traditional advertising offerings. The hire fits a competitive push to offer clients integrated audio and digital marketing under one roof.
Advertisers working with media groups should expect broader digital offerings bundled with traditional airtime, which can simplify campaign management. Marketing teams evaluating vendors should ask whether a station's digital unit can handle both campaign execution and website development.
The takeaway
Radio groups building in-house digital teams are becoming a more common option for advertisers seeking integrated campaigns. Operators reviewing agency or media partners should evaluate whether a single provider can cover both audio and digital needs before committing spend.
Further reading
For more on how media groups are structuring their marketing services, see the Advertising section.
Source note: This article includes information reported by Radio Ink.
