Planet Fitness Leased Space at Twin City Shopping Center
The fitness chain's new 16,000-square-foot location pushed the Jersey City shopping hub to full occupancy.
Updated on Oct. 13, 2026 in Openings & Closings
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Planet Fitness signed a lease for a 16,000-square-foot space at the Twin City Shopping Center, which sits on the border of Jersey City and Bayonne. The deal brings the 95,000-square-foot retail property to 100% occupancy.
Why it matters
Property owners are increasingly curating tenant mixes with established national operators to drive foot traffic. This strategy aims to leverage the site's existing scale of 2.8 million annual visits to maintain high occupancy levels.
Planet Fitness secured 16,000 square feet at the Twin City Shopping Center, representing roughly 17% of the 95,000-square-foot facility. This final lease transaction achieves full occupancy for the property, which records 2.8 million annual visits.
The players
Planet Fitness
A national fitness center operator known for a high-volume, low-cost membership model.
Twin City Shopping Center
A 95,000-square-foot retail destination located on the border of Jersey City and Bayonne.
Levin Management Corp.
A commercial real estate services firm specializing in property management and leasing.
RIPCO Real Estate LLC
A retail-focused real estate brokerage firm that represents national brands in lease acquisitions.
The details
The lease agreement was brokered by E.J. Moawad of Levin Management Corp. for the property owners and Jack Chera of RIPCO Real Estate LLC for Planet Fitness. Management recently completed site improvements including facade upgrades, new landscaping, and the installation of Tesla EV chargers to enhance the tenant experience and property appeal.
Timeline
October 13, 2026: Announcement of the new lease agreement.
Market Landscape
Property owners are increasingly utilizing physical upgrades like EV infrastructure and facade renovations to secure long-term tenants. This approach follows the trend of curation-led leasing, where centers prioritize established national brands to ensure sustained high-density consumer traffic.
Operators in the area should monitor how the increased traffic from a large-scale tenant like Planet Fitness impacts their own local customer volume. Property owners looking to replicate this occupancy milestone should evaluate the necessity of site upgrades such as EV chargers and landscaping to attract high-credit anchor tenants.
The takeaway
Large-scale anchor tenants remain a reliable lever for achieving full occupancy in retail centers. Operators should track how such additions alter the demographic flow of their immediate commercial corridor.
Further reading
For broader trends in regional retail growth, see our latest coverage on Openings & Closings.
Live Poll
Do you prefer visiting physical shopping centers for your retail needs over online shopping?
