ShopRite Will Open New Downtown Jersey City Store
The 85,000-square-foot facility replaces the existing Metro Plaza location on October 14, 2026.
Updated on Oct. 13, 2026 in Openings & Closings
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A new 85,000-square-foot ShopRite supermarket will open at 99 Provost St. in downtown Jersey City on October 14, 2026. The new location will replace the existing Metro Plaza store, which is scheduled to close on October 13.
Why it matters
The transition marks a shift in downtown retail infrastructure as the operator moves into a larger facility within the 60-story Everton residential tower. This relocation reflects a strategic move to integrate high-density residential access with modern amenities like mobile-app parking.
The new site measures 85,000 square feet within a 60-story residential tower, managed by an operator that oversees 20 total ShopRite locations. The facility is expected to achieve an 80 percent reduction in energy consumption through lighting upgrades.
The players
ShopRite
A major supermarket cooperative chain that operates retail grocery stores throughout the Northeastern United States.
Inserra
The family-owned supermarket operator managing 20 ShopRite stores in the region.
The details
The facility is designed for high-density access, with entries via escalator or elevator from street level, a parking garage, and connected residential towers. The store implements ticketless parking technology via a mobile app to manage traffic flow for commuters and residents. Additionally, the interior includes consumer-facing features such as a full-service deli, a sushi bar, and an on-site registered dietitian.
Timeline
October 13, 2026, 6 p.m.: Closing of the ShopRite of Metro Plaza.
October 14, 2026, 7 a.m.: Opening of the new ShopRite.
October 14, 2026, 9 a.m.: Ribbon-cutting ceremony.
Market Landscape
This move follows the industry trend of integrating full-scale supermarkets directly into high-rise residential architecture to capture immediate foot traffic. It represents a shift from traditional plaza-based grocery footprints to modern, mixed-use models.
Operators should monitor how the integration of mobile-app parking and elevator-accessible retail affects local foot traffic patterns in high-density areas. Local businesses should assess whether this shift in retail hubs requires adjustments to their own logistical or delivery scheduling.
The takeaway
The move from Metro Plaza to the Everton tower highlights the premium operators place on direct access to high-density residential populations. Owners should track the operational efficiency of the site's ticketless parking system as a model for reducing transit-related friction.
Further reading
For more updates on regional retail changes, see Openings & Closings.
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