New ShopRite Store Opens In Jersey City Tower
The 85,000-square-foot facility offers operators a model for integrating retail into high-density residential buildings.
Updated on Oct. 28, 2026 in Openings & Closings
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Inserra Supermarkets has opened a new 85,000-square-foot ShopRite store in the Jersey City Everton residential tower. The expansion replaces the former Metro Plaza location with a footprint 20,000 square feet larger.
Why it matters
The relocation allows the grocer to integrate high-density residential housing directly into its footprint while modernizing facility energy efficiency to lower overhead costs.
The new site offers 85,000 square feet of space, a 20,000 square foot increase over the company's previous Metro Plaza location. This facility is part of a 24-store network operated by Inserra Supermarkets.
The players
Inserra Supermarkets
A regional grocery operator managing a network of 24 ShopRite stores.
Everton residential tower
A 60-story high-rise building providing a built-in consumer base of 800 new residences.
The details
The facility is designed for high-density traffic, featuring two parking decks, four passenger elevators, and three escalators to navigate the multi-level layout. Operational costs are offset by a refrigeration system that reduces carbon footprint by 50 percent and LED lighting that cuts energy consumption by more than 80 percent compared to older standards.
Timeline
October 14, 2026: The store opened to the public and held a ribbon-cutting ceremony.
October 14 to October 18, 2026: The location hosted daily tasting stations.
October 17 to October 18, 2026: The location featured a Singing Mozzarella Chef.
Market Landscape
This store opening follows the broader urban retail trend of anchoring high-density residential towers to secure immediate, recurring local demand. The site is positioned directly within the 60-story Everton tower to capture foot traffic from 800 new residences.
Operators should monitor the efficiency gains of the new refrigeration and lighting systems, which provide a competitive energy-cost benchmark for future facility retrofits. When scaling retail space in high-density areas, prioritize infrastructure such as cart movers and vertical transit to maintain transaction velocity.
The takeaway
Large-format retail can successfully scale in urban environments by vertically integrating logistics like parking decks and cart elevators into residential architecture. Watch the success of this facility's dietitian access and specialized service stations as an industry signal for premium store differentiation.
Further reading
For more on shifts in local retail footprints, visit Openings & Closings.
Source note: This article includes information reported by Deli Market News.
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