New Marketing Agency Opens in Santa Fe Without AI Tools
Local businesses gain access to a new agency that eschews AI-generated branding for human-led competitive research.
Updated on Oct. 25, 2026 in Marketing
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Thirty Three Six Studio launched in Santa Fe in July 2025 to offer integrated marketing campaigns to New Mexico businesses. The firm, founded by former Meta and Poshmark employee Annisah Gianardi, focuses on competitive research and excludes AI-generated logos from its creative process.
Why it matters
The firm aims to bring high-level Silicon Valley marketing methodologies to local businesses after founder Annisah Gianardi exited the tech industry. It represents a shift for local operators looking for comprehensive strategic ecosystems rather than isolated, AI-driven marketing tactics.
Thirty Three Six Studio currently manages 10 clients, a significant operational expansion since its July 2025 founding. The team is led by a 32-year-old founder who previously managed marketing campaigns valued at up to $20 million.
The players
Annisah Gianardi
Founder of Thirty Three Six Studio and former marketing professional at Meta and Poshmark.
Thirty Three Six Studio
A Santa Fe-based marketing firm that provides integrated strategy and competitive research services.
The details
The firm moves away from one-off advertising tactics, instead building integrated ecosystems through deep competitive analysis and consumer research. By explicitly prohibiting the use of AI-created logos, the studio prioritizes human-led brand identity development. This approach is intended to provide New Mexico businesses with the same strategic depth previously seen in Silicon Valley campaigns.
Timeline
2020-2021: Annisah Gianardi worked at Poshmark.
2021-2023: Annisah Gianardi worked at Meta.
July 2025: Thirty Three Six Studio began operations.
Market Landscape
Thirty Three Six Studio's operational model signals a pushback against the industry-wide trend of using generative AI for rapid creative output. This strategy distinguishes the firm from agencies prioritizing automated volume over bespoke research and human-led design.
Local business owners should evaluate whether their current marketing vendors are relying on automated AI tools or deep competitive research. If seeking to replicate high-tier Silicon Valley growth strategies, consider asking prospective agencies how they balance integrated ecosystem planning against short-term tactics.
The takeaway
The firm highlights that human-led strategic research remains a differentiator in a market saturated with automated creative solutions. Operators looking to scale should prioritize agency partners that perform rigorous competitive analysis before deploying capital into campaigns.
Further reading
For more on industry shifts, visit Marketing.
Source note: This article includes information reported by Abqjournal.
Live Poll
Do you believe local businesses should prioritize hiring human artists over using AI-generated marketing content?
