B&P Advertising Names Fletcher Whitwell as New CEO
The veteran agency is shifting toward new technology and content creation for its 25th year of business.
Updated on Oct. 24, 2026 in Advertising
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Fletcher Whitwell has been appointed as president and CEO of Las Vegas-based B&P Advertising. The agency, which currently employs more than 20 team members, is integrating new leadership as it marks its 25th anniversary.
Why it matters
The transition signals a shift in agency strategy as B&P prepares for its next phase of operations. The firm plans to direct investments into new technology and content creation while maintaining its ongoing media planning partnership with R&R Partners.
B&P Advertising enters its next quarter-century of operations with over 20 team members. The transition follows a 20-year tenure at R&R Partners for the incoming CEO.
The players
Fletcher Whitwell
The new president and CEO of B&P Advertising, formerly a partner and executive at R&R Partners.
B&P Advertising
A Las Vegas-based advertising agency with over 20 employees and a client list spanning healthcare, higher education, and regional resorts.
R&R Partners
A long-standing regional marketing firm that maintains a partnership with B&P Advertising for media planning and buying.
Chuck Johnston
The managing director at B&P Advertising who continues his role with the agency following the leadership transition.
The details
Fletcher Whitwell moves to B&P from R&R Partners, where he served as a partner and executive for two decades. The agency, founded in 2001, will continue its long-standing operational affiliation with R&R Partners for media planning and buying services. This continuity allows the firm to leverage established regional resources while pivoting toward internal technology and content development goals.
Timeline
2001: B&P Advertising was founded by local industry veterans.
2005: R&R Partners affiliated with B&P.
October 2026: Fletcher Whitwell became B&P president and CEO.
Market Landscape
This leadership transition evolves the 2005 R&R Partners and B&P Advertising affiliation into a more independent, technology-focused operational model. It marks a departure from the agency's reliance on legacy structures as it shifts toward in-house content and tech capabilities.
Operators in the Las Vegas market should monitor how B&P’s new investment in content creation alters the competitive landscape for local agency services. Future service pricing or bundled offerings may shift as the firm executes its technology-focused strategy.
The takeaway
Agency leaders should assess whether their firm’s internal technology investments match the scale of their client-facing service offerings. Tracking the long-term effectiveness of the B&P-R&R partnership provides a useful benchmark for how independent agencies can successfully share media-buying resources.
Further reading
For more on industry shifts in the region, see Advertising.
Source note: This article includes information reported by Nevada Business Magazine.
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