Five National Brands to Open at Station 12

Amherst retailers in apparel, eyewear and dining will face new competition as Warby Parker, The North Face and others open this week.

Updated on Nov. 3, 2026 in Openings & Closings

Five National Brands to Open at Station 12

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Five new stores open Thursday at Station 12, the open-air shopping and lifestyle center at 3097 Sheridan Drive in Amherst, on the former Northtown Plaza site. The tenants are Warby Parker, Evereve, Just Salad, The North Face and ALO, and the openings add to retail that already includes Whole Foods and At Home.

Why it matters

For retailers and service businesses in Amherst, the opening brings a concentrated cluster of national and apparel-focused brands into one development ahead of the holiday season. The development is described as generating additional sales and property tax revenue for the town, a dynamic that affects how local operators weigh site selection and competition.

Five new stores open at Station 12 on November 5, 2026, joining Whole Foods and At Home already in the development. The source provides no sales, revenue, or employment figures to compare against, and it does not quantify the projected tax revenue for the town.

The players

Amherst Chamber of Commerce

A local business association that promotes commercial growth and economic development in the Town of Amherst.

A.J. Baynes

President and CEO of the Amherst Chamber of Commerce, who has publicly framed the Station 12 development as a regional economic opportunity.

The details

Station 12 is an open-air shopping and lifestyle center built on the former Northtown Plaza site, and the development has been constructed over several years. Its tenant mix combines eyewear, activewear, fast-casual dining and outdoor apparel, which places new retailers alongside existing anchors. The Amherst Chamber of Commerce views the development as a way to strengthen the regional economy, and the town expects additional sales and property tax revenue from it.

November 5, 2026: Five new stores open at Station 12.
Holiday shopping season 2026: More businesses are expected to open at Station 12.
2027: Further business openings are expected at Station 12.

Market Landscape

The Station 12 openings follow the recent Costco opening in Amherst, indicating continued retail investment in the town's commercial corridors. Adding national apparel and specialty brands to a site already anchored by Whole Foods and At Home reflects a development strategy that combines grocery and lifestyle tenants.

Local retailers should expect added competition for holiday shoppers as Station 12 adds five stores this week and more later in the season. Operators in apparel, eyewear and dining may want to review their foot-traffic and pricing positioning against the new tenants.

The takeaway

Mixed-use retail developments that combine grocery anchors with national specialty brands are drawing new openings to established commercial sites. Operators should track foot traffic and sales in their own categories through the holiday season as Station 12 fills out.

What happens next

More businesses are expected to open at Station 12 throughout the holiday shopping season and into 2027, so additional tenant announcements are likely in the coming months.