SIA Launched Seventh Annual CAN DO Challenge
Security industry firms can support local food banks through targeted donations and volunteer initiatives this holiday season.
Updated on Oct. 13, 2026 in Philanthropy
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Do you believe industry-led charitable initiatives effectively address food insecurity in your local community?
The Security Industry Association Women in Security Forum has launched its seventh annual CAN DO Challenge to combat holiday food insecurity. The program provides multiple ways for industry members to contribute, including virtual food drives and local volunteer activities.
Why it matters
Operators in the security sector can use this initiative to streamline corporate social responsibility efforts by aligning with established, industry-wide charitable campaigns. The effort is specifically designed to address elevated food insecurity needs as the end-of-year season approaches.
For every one dollar contributed to the challenge, the Food Bank for New York City provides five meals to local residents. Additionally, Mission 500 has pledged to match donations made at the ISC East booth up to a maximum of $2,500.
The players
Security Industry Association
A trade association representing global manufacturers, integrators, and service providers in the security industry.
Mission 500
A non-profit organization dedicated to supporting children in need through partnerships with security industry companies.
Food Bank for New York City
A major non-profit organization providing food assistance programs and resources to New Yorkers across the five boroughs.
The details
The initiative offers both CAN DO Local and CAN DO Virtual participation tiers to accommodate different operational footprints. Participants can execute contributions through direct financial giving, organized food drives, or volunteer labor such as meal delivery. Virtual options allow firms to purchase specific food items or make custom financial contributions through an online portal.
Timeline
The challenge launched on October 13, 2026.
The campaign concludes on December 1, 2026.
Market Landscape
This program reflects the broader trend of trade associations centralizing corporate social responsibility efforts to increase efficiency for member firms. It follows a recurring industry-wide pattern of aligning volunteer outreach with the 2026 holiday seasonal charitable giving cycle.
Business owners looking to coordinate their seasonal community outreach should review the CAN DO Virtual options for firm-wide employee participation. Managers should also account for the Mission 500 matching program if planning to attend the ISC East booth before the campaign ends.
The takeaway
Centralizing charitable giving through industry forums allows small firms to amplify their contributions through matching programs and collective scale. Operators should calendar December 1, 2026, as the deadline to finalize any planned financial or logistical contributions for this year.
What happens next
The CAN DO Challenge concludes on December 1, 2026, marking the final date for participating in the virtual food drive and matching donation opportunities.
Further reading
For more on industry-led community support, visit our Philanthropy section.
More information
To participate in the initiative, access the Challenge volunteer and donation information.
Live Poll
Do you believe industry-led charitable initiatives effectively address food insecurity in your local community?
