Companies are hiring creators and acquiring firms to scale influencer budgets as Unilever dedicates 50% of its spend.
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October 6, 2026
Advertising Week Gaming Summit Expanded Panel SlateThe event increased its programming to eight sessions for marketers looking to engage gaming audiences in New York City.
October 6, 2026
Matte Projects Hired New Creative LeadThe New York City agency has appointed Joaquin Salim to lead creative strategy for its global brand portfolio.
October 6, 2026
Barbarian Appointed Executive Director to Lead GrowthThe digital agency hired a new marketing lead to scale its AI-driven commercial service offerings.
October 5, 2026
Markets Media to Partner with NEXTPredict NYC SummitFinancial media firm will manage content and recruitment for the upcoming 2,500-attendee prediction markets event.
October 5, 2026
Advertising Leader Affirmed AI Role in Creative WorkStagwell Vice Chairman David Sable explained how agencies can leverage AI tools without replacing human creative teams.
October 5, 2026
Advertising Week New York Targeted $100M in Creator DealsMarketers at the event are formalizing creator partnerships to integrate them into their professional marketing mix.
October 2, 2026
Capano Received Inaugural Founder Award From MM+MThe Calcium+Company CEO was recognized for leadership in building a successful business with industry impact.
October 1, 2026
Advertising Week Will Target $100 Million in Creator DealsMarketers in New York City will shift focus toward direct brand-creator partnerships at this year's event.
October 1, 2026
NEXTPredict Partnered With Media Firm for October SummitThe partnership integrates live broadcasting and industry speaker recruitment into the upcoming NYC prediction market summit.
September 30, 2026
BBDO New York Executives Depart Following RestructuringThe leadership changes shift oversight at the New York office as the firm adjusts its regional management structure.
