Big Spaceship Appointed Three New C-Suite Executives
The New York-based creative agency has expanded its leadership team following a period of rapid growth in new business wins.
Updated on Oct. 14, 2026 in People
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Creative agency Big Spaceship recently appointed three new C-suite executives who will report to CEO Taryn Crouthers. The appointments follow a 250% year-over-year increase in new business acquisitions for the firm.
Why it matters
Leadership shifts are often used by agencies to scale operations in response to sudden client growth. For operators, this signifies a pivot toward sustaining high-velocity onboarding for new accounts.
Big Spaceship reported a 250% year-over-year increase in new business, supported by the addition of three C-suite hires. The expansion occurs two years after the firm was acquired by MSQ.
The players
Big Spaceship
A creative agency that operates as a social media and digital services provider for large brands.
MSQ
A marketing communications group that operates as the parent company of Big Spaceship.
Taryn Crouthers
The CEO of Big Spaceship who manages the agency's executive team and growth strategy.
The details
The agency appointed Raphaël Bouquillon as Chief Client Officer, Alessandra Pinho as Chief Strategy Officer, and Simon Harrison as Chief Business Officer. These executives will oversee operations alongside the existing leadership team to support new partnerships with Dropbox, Zynga, and the New York Mets. The company has also moved to rebrand itself to its original name within the past year.
Timeline
October 2026: Big Spaceship announced three C-suite appointments.
2024: MSQ acquired Big Spaceship.
Market Landscape
This leadership expansion marks the latest phase of internal restructuring at Big Spaceship two years following its acquisition by MSQ. The move follows a broader industry trend where creative agencies scale executive teams to manage surges in client-side demand.
Agency operators should monitor these leadership shifts as a proxy for how a mid-sized firm absorbs a 250% increase in new business. Use this expansion as a signal to review your own management capacity when scaling client rosters.
The takeaway
Rapid business growth often requires a restructured C-suite to maintain service quality for marquee clients like Dropbox and the New York Mets. Owners should track the internal reporting lines of incoming executives to see how they redistribute client management responsibilities.
Further reading
For more on industry leadership trends, visit the People section.
Source note: This article includes information reported by MediaPost.
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