Found by HG to Open at New Salem Location
The boutique will relocate to the Cartwright Apartments, moving operations to a new ground-floor storefront.
Updated on Oct. 16, 2026 in Openings & Closings
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Home goods retailer Found by HG is relocating within Salem, moving from its original storefront to the ground floor of the Cartwright Apartments. The boutique is scheduled to reopen at its new location on October 21, 2026.
Why it matters
Relocating to high-traffic residential developments like the Cartwright Apartments is a common strategy for boutique owners aiming to capture steady local foot traffic. This move allows the business to maintain its established presence on Bush St. SE while updating its operating environment.
The boutique is moving from 341 Bush St. SE to 120 Bush St. SE in Salem. This transition represents a shift in commercial positioning to the ground floor of the Cartwright Apartments.
The players
Found by HG
A Salem-based boutique specializing in art, jewelry, and home goods.
Heather Pulley
The founder and owner of the boutique who launched the business in 2025.
The details
Found by HG, which specializes in art, jewelry, home decor, and gifts, is shifting its physical operations just a few doors down from its prior storefront. By moving into the Cartwright Apartments, the operator positions the store to benefit from direct resident access. The business will continue its practice of engaging with the local community through events such as Neighbor Night and Sip & Shop.
Timeline
The business opened in late 2025.
The store reopens at 10 a.m. on October 21, 2026.
Market Landscape
This relocation follows the broader retail trend of independent businesses integrating into ground-floor residential developments. The move mirrors common efforts by boutique owners to capture localized foot traffic within expanding mixed-use urban corridors.
Operators considering a move should evaluate whether the shift to a mixed-use building provides better visibility for their target customer demographics. Tracking the transition from an established footprint to a new address requires careful communication with existing customers to avoid losing established recurring foot traffic.
The takeaway
Successful boutique moves often leverage proximity to residential density to drive customer engagement. Owners should monitor how the move affects their ability to host recurring events like Sip & Shop compared to their previous location.
What happens next
The store will hold its grand reopening at 10 a.m. on October 21, 2026.
Further reading
For more on the retail environment in the city, visit Salem Openings & Closings.
Source note: This article includes information reported by Statesman Journal.
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