Morrow Equipment COO to Retire at End of 2026

The supplier will transition executive leadership following the planned departure of its longtime chief operating officer.

Updated on Oct. 23, 2026 in People

Isometric editorial illustration of a tower crane structure, representing industrial operational stability during a corporate leadership transition. — Morrow Equipment chief operating officer Peter Juhren will retire at the end of 2026, with Mike Heacock named as his successor. AI Illustration. Upload story photo >

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Morrow Equipment COO Peter Juhren will retire at the end of 2026 after a 46-year tenure with the organization. Mike Heacock is set to succeed Juhren as chief operating officer upon his departure.

Why it matters

Leadership transitions at long-standing industry firms like Morrow Equipment often signal shifts in operational continuity and strategic direction for stakeholders. Managing the transfer of institutional knowledge across decades is a critical pressure point for firms undergoing executive succession.

Peter Juhren retires following 46 years of service to Morrow Equipment, including a 6-year term as chief operating officer. The company continues its transition planning as incoming leadership assumes the role at the end of 2026.

The players

Peter Juhren

The outgoing chief operating officer of Morrow Equipment with a 46-year career at the company.

Morrow Equipment

A major supplier of tower cranes and lifting equipment operating throughout the United States.

Mike Heacock

The incoming chief operating officer who has been with Morrow Equipment since 2020.

The details

Juhren began his career at Morrow Equipment in 1980, moving through corporate service and operations management roles before taking the COO position in 2020. He will serve as president emeritus through the end of 2026 to facilitate the transfer of responsibilities to Mike Heacock. The transition is designed to maintain operational stability during the shift in executive oversight.

October 20, 1980: Peter Juhren began his career at Morrow Equipment.
1994: Juhren became corporate service manager.
2015: Juhren was appointed vice president of operations.
2020: Juhren became chief operating officer.
End of 2026: Peter Juhren will retire as chief operating officer.

Market Landscape

This transition marks the end of the leadership cycle established by the 2020 appointment of Peter Juhren as COO. It follows a pattern of long-tenured executive succession common among specialized heavy equipment firms.

Operators should monitor upcoming leadership shifts for changes in procurement or service protocols. Establish direct contact with established account representatives to confirm continuity of support during the transition period.

The takeaway

Long-term succession plans provide stability for vendors and clients who rely on institutional consistency. Operators should review their own succession planning timelines to ensure key operational knowledge is transferred before major departures occur.