Fuel Sales Fund Veterans' Support Across Pennsylvania
Fuel and convenience retailers can use routine gasoline and coffee sales to direct recurring donations toward veterans' causes.
Updated on Nov. 2, 2026 in Philanthropy
Live Poll
Would you donate at a store register to support veterans and military families?
Kwik Fill has launched its fifth annual Operation Give Thanks campaign, which supports service members, veterans, and their families through customer donations and a portion of fuel sales. Customers can donate at any Kwik Fill or Red Apple Food Mart from November 1 through November 30, and the fuel-sales donation runs November 11 through November 30.
Why it matters
The campaign shows how fuel retailers are using point-of-sale giving and product-linked promotions to build customer loyalty while routing funds to a defined cause. For Pennsylvania operators, it is a working example of how cause marketing can be tied to routine transactions like gasoline and coffee sales.
The 2025 campaign raised more than $417,000, and the program has passed $1 million in total giving since its 2022 start. The donation window runs November 1 through 30 at stores, with fuel-sales giving limited to November 11 through 30.
The players
Kwik Fill
A Pennsylvania convenience store and fuel retail chain operating under United Refining Company, selling gasoline, diesel, and food service products across the state.
United Refining Company of Pennsylvania
A Warren, Pennsylvania-based petroleum refiner that supplies fuel to its Kwik Fill and Red Apple Food Mart retail network and supports the campaign.
The details
Customers can contribute at the register at any Kwik Fill or Red Apple Food Mart during the campaign period. Kwik Fill will also donate a portion of each gallon of gasoline and diesel sold between November 11 and November 30. The company is selling a commemorative coffee mug, with proceeds going to the campaign, and buyers receive free coffee through November.
Timeline
2022: Operation Give Thanks begins.
2025: Campaign raises more than $417,000.
November 1-30, 2026: Customer donations accepted at all stores.
November 11-30, 2026: Portion of fuel sales donated to the campaign.
Market Landscape
Fuel and convenience retailers increasingly use recurring, branded giving programs to differentiate on community ties in a commodity-priced category. Operation Give Thanks, now in its fifth year, follows that approach by pairing in-store donations with a fuel-linked contribution.
Operators in the fuel and convenience sector should evaluate whether a point-of-sale donation prompt or a per-gallon giving arrangement fits their own customer base and cause partnerships. Any commitment of a share of sales to a charity should be reviewed with a qualified accountant or counsel for tax and accounting treatment.
The takeaway
Cause-linked promotions that attach giving to routine transactions can build repeat traffic without changing the core product. Businesses considering a similar program should set a clear donation window, define the per-unit contribution in writing, and track totals the way Kwik Fill reports them.
Further reading
For related coverage, explore more Philanthropy stories shaping how businesses give back.
Live Poll
Would you donate at a store register to support veterans and military families?
