WFMZ Launches New Local Business Podcast Series
The weekly show offers Allentown operators insights from local executives and leadership figures.
Updated on Oct. 23, 2026 in People
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WFMZ has launched a new podcast, Legends and Leaders, which features interviews with local figures. The program is hosted by Laurie Hackett and releases new content every Tuesday.
Why it matters
Business operators in the Allentown area can utilize the program to gain insights from local organizational leaders and established figures. The series provides a new platform for observing regional leadership strategies and community development trends.
The launch features one inaugural guest appearance by ArtsQuest President and CEO Kassie Hilgert. New content is currently slated for release on a recurring weekly cycle.
The players
WFMZ
A regional television station and digital media outlet serving the Allentown area.
Laurie Hackett
The host of the Legends and Leaders podcast.
Kassie Hilgert
The President and CEO of ArtsQuest, a local organization focused on arts and culture.
The details
The program is produced and distributed by WFMZ, utilizing its existing digital infrastructure to reach local listeners. Each episode serves as a long-form interview format hosted by Laurie Hackett, aiming to highlight the professional paths of area executives and industry leaders.
Timeline
New podcast episodes are released every Tuesday.
Market Landscape
This launch follows the broader industry trend of regional media outlets diversifying their content portfolios through proprietary digital audio products. It underscores the shift toward local-market podcasting as an effective corporate branding tool for engaging regional operators.
Local business owners should monitor the program for potential networking opportunities or insights from featured peers. Consider these episodes as a source for understanding regional leadership challenges and successful operational pivots.
The takeaway
The series provides a consistent window into the decision-making processes of area executives. Operators should monitor the guest list for signals on which local organizations are prioritizing public-facing communication strategies in the coming quarter.
Further reading
For more on industry leadership and professional movements, visit People.
More information
To listen to episodes or view the archive, visit the WFMZ podcast home page.
Source note: This article includes information reported by WFMZ.
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Do you feel local media in your area adequately highlights influential community members?
