BASF South Carolina Plants Rebrand as Metivo
Industrial suppliers and partners should update procurement records to reflect the new corporate identity.
Updated on Oct. 28, 2026 in Manufacturing
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BASF has rebranded its manufacturing facilities in Seneca and Converse, South Carolina, under the name Metivo. These sites focus on precious metal refining and catalytic converter recycling.
Why it matters
The change follows a broader corporate restructuring effort to separate these specific industrial recycling operations from the parent organization. Operators should watch for changes in supply chain communication or procurement protocols associated with the new entity name.
The Seneca facility maintains a workforce of 360 employees and contractors while running 24/7. This site operates alongside the Converse plant, which specializes in automotive catalytic converter recycling.
The players
BASF
A multinational chemical producer that operates a diverse network of industrial manufacturing and material science facilities.
Metivo
The new operating entity for former BASF precious metal and catalytic recycling facilities in South Carolina.
The details
The rebranding to Metivo covers two distinct industrial sites that specialize in material recovery. The Seneca operation serves as a 24/7 facility dedicated to recycling, concentrating, and refining precious metals used in manufacturing catalysts. Meanwhile, the Converse plant in Spartanburg County functions as an automotive catalytic converter recycling hub.
Timeline
October 2026: The South Carolina plants officially rebranded as Metivo.
Market Landscape
This move mirrors the industry trend of spinning off specialized industrial units to streamline corporate focus, similar to the 2020 divestiture of BASF Construction Chemicals. It signals a shift toward standalone management for legacy materials recovery operations.
Supply chain managers should update vendor databases to reflect the new entity name to avoid procurement bottlenecks. Operators should confirm if existing contract terms or service agreements require formal amendments following the transition to Metivo.
The takeaway
Rebranding creates a window to audit your vendor registry and ensure billing information remains accurate. Use this transition to review current procurement contracts and verify that liability terms are correctly assigned to the new corporate entity.
Further reading
For more on industry shifts, visit our Manufacturing section.
Source note: This article includes information reported by 101.7 WGOG.
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