Franklin Retailer Opens Second Location at The Factory
The expansion allows the home decor brand to reach distinct customer bases across two separate Franklin storefronts.
Updated on Oct. 30, 2026 in Openings & Closings
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Zula & Mac Interiors and Boutique has expanded its Franklin presence by opening a second storefront at The Factory at Franklin. The retailer continues to operate its original location in downtown Franklin, maintaining its focus on home decor, custom faux florals, and design services.
Why it matters
The expansion reflects a multi-location strategy for a specialty retailer within the local Franklin market. By diversifying its footprint across both a historic district and a high-traffic mixed-use development, the business increases its accessibility to different segments of the local customer base.
The retailer now operates two locations in Franklin, including its original downtown site and the new storefront at The Factory at Franklin. The expansion creates a multi-point presence for the brand to serve the surrounding community.
The players
Zula & Mac Interiors and Boutique
A Franklin-based specialty retailer providing home goods, custom floral arrangements, and interior design services across two locations.
The details
Operating two distinct retail spaces requires balancing inventory management and staff scheduling across separate service models. The company leverages its dual presence to market home decor, gifts, and holiday decorations, alongside professional interior design consultations and custom faux floral arrangements. The new shop operates Monday through Saturday from 10 a.m. to 6 p.m., with Sunday hours from 11 a.m. to 4 p.m.
Timeline
October 30, 2026: The opening of the second location was confirmed.
Market Landscape
The opening aligns with the ongoing expansion of the mixed-use retail development model popularized at The Factory at Franklin. It follows a local trend where established independent retailers scale their footprint by capturing both core downtown traffic and suburban destination footfall.
Operators scaling via multi-site strategies should prioritize inventory consistency and staff training across locations to maintain brand standards. Retailers should evaluate whether their product mix supports the overhead of a second lease in a high-traffic destination.
The takeaway
Zula & Mac demonstrates that local retailers can leverage multiple formats to serve distinct shopping populations within a single city. Business owners should monitor customer traffic patterns to determine if a secondary site offers a clear competitive advantage over deepening investment in a single footprint.
Further reading
For more on shifts in the local retail landscape, visit Franklin Openings & Closings.
Source note: This article includes information reported by Williamson Source.
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