Optique Expanded Nashville Footprint With New Office
The practice marked two decades of local service with an expanded office and a promotional trunk show event.
Updated on Oct. 9, 2026 in Openings & Closings
Optique opened a new office in Nashville, marking the practice's 20-year anniversary of serving the area. The grand opening featured an annual trunk show highlighting collections from Tom Ford and Etnia Barcelona.
Why it matters
The expansion reflects a long-term growth strategy for the 20-year-old practice, allowing it to increase its capacity with four doctors now attending the new location. The event serves as both a client acquisition tool and a celebration of market longevity.
The practice, which has served Nashville for 20 years, hosted an event featuring four doctors and promotional discounts ranging from 20 percent to 100 percent off frames with the purchase of lenses.
The players
Optique
An independent optical practice that has maintained operations in Nashville for 20 years.
The details
The grand opening utilized a balloon-pop mechanic to determine customer discounts, offering savings between 20 percent and 100 percent on frames when accompanied by a lens purchase. The promotion is restricted to private-pay customers, excluding all insurance-based transactions. Beyond sales, the event functioned as a community engagement effort, incorporating office tours and a ribbon-cutting ceremony to introduce the new 2416 21st Ave S #104 location.
Timeline
October 7, 2026, served as the date for the grand opening and trunk show.
The event operated from 9:00 a.m. to 5:00 p.m.
Market Landscape
The event follows the established industry pattern of using trunk shows to drive customer acquisition and frame turnover. This approach aligns with the common retail strategy of leveraging facility milestones to boost high-margin product sales.
Operators should note that the exclusion of insurance from the 20 to 100 percent discount promotion is a key strategy for preserving margins on high-end frame sales. Keep track of how your own promotional events categorize insurance versus private-pay clients to ensure profitability.
The takeaway
Longevity in a local market often relies on periodic reinvestment and high-visibility community engagement. Monitor how your competitors utilize multi-day trunk shows to clear inventory and build direct-pay patient databases.
Further reading
For more on new businesses arriving in the region, visit the Nashville Openings & Closings.
Source note: This article includes information reported by Nonstop Local.
