Family-Friendly Private Club Launches in Berry Hill
Hospitality operators in Nashville should watch how family-oriented clubs compete for membership against traditional dining and fitness venues.
Updated on Nov. 5, 2026 in Openings & Closings
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Strategic Hospitality has launched Carousel Club, a planned 86,000-square-foot family-friendly private members club in Berry Hill, Nashville, with founding-member invitations already sent. Operators in hospitality and family entertainment should note the club is designed to combine dining with family and adult-only spaces.
Why it matters
The founders could not bring their children to bars, restaurants, or fitness studios they wanted to visit, and those venues were not designed for kids. The concept targets a gap in local hospitality where parents want adult-oriented social spaces that also accommodate children.
The planned club spans 86,000 square feet at 3040 Sidco Drive, and the source provides no comparator for its size. Membership pricing, total investment, and capacity were not disclosed.
The players
Strategic Hospitality
A Nashville hospitality group that operates restaurants and is developing the Carousel Club concept.
Shawn Johnson East
A former Olympic gymnast serving as an advisory team member for Carousel Club.
Will Guidara
Author of Unreasonable Hospitality and an advisor to the club.
The details
The club will combine Strategic Hospitality's dining experience with family-oriented amenities, including a kids' jungle gym, arcade, and music room. Adult-only spaces include indoor pickleball courts, a movie theater, a fitness center, and a Pilates studio. Waitlisted families will receive membership invitations as the opening nears.
Timeline
Founding-member invitations have already been sent.
Carousel Club is planned to open in Berry Hill in early 2028.
Market Landscape
Carousel Club follows the growing trend of private members clubs that extend hospitality beyond traditional dining into recreation and fitness. Its family-first positioning distinguishes it from adult-oriented private clubs by targeting a segment the founders identified as underserved.
Hospitality operators in Nashville should watch how family-oriented private clubs compete for membership dollars against traditional restaurants and fitness studios. Businesses that serve families may find new demand for combined dining and children's amenities as the 2028 opening approaches.
The takeaway
Operators should track whether family-focused private club models gain traction in Nashville as a template for combining hospitality with recreation. Those interested in membership can join the waitlist at aroundthecarousel.com.
Further reading
Explore more Openings & Closings news from across Nashville's business community.
More information
Join the waitlist through the Carousel Club waitlist signup to follow membership availability.
Source note: This article includes information reported by The Tennessean.
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Would you pay for a private club that offers kids and adults separate, family-friendly spaces?
