Stonethrow Club to Break Ground in Dallas This November
Private family club operators will bring a new facility to Lake Highlands following the 2026 ground breaking.
Updated on Oct. 28, 2026 in Remote Work
Live Poll
Do you believe private family social clubs foster better community connections in your area?
The Stonethrow Club is scheduled to break ground this November 2026 on a new family-focused private club in Dallas. The project will repurpose a 1967 medical office building in Lake Highlands to serve 800 member families.
Why it matters
The development represents a shift in private club business models, moving from adult-centric models toward dedicated family social infrastructure. For operators, this highlights the high demand for curated, multi-generational amenity spaces in suburban commercial markets.
The Stonethrow Club has secured 800 families, with initiation fees rising from $1,000 at launch in May 2025 to $3,500 currently. Plans indicate these fees are expected to reach $8,000 upon opening, alongside anticipated monthly dues of $500.
The players
Nick Clark
Co-founder of the Stonethrow Club and former leader at the coworking firm Common Desk.
Dawson Williams
Co-founder of the Stonethrow Club developing the family social experience.
Dallas City Council
Local municipal governing body responsible for zoning and special use permits.
The details
Founders Nick Clark and Dawson Williams are retrofitting a 50,000-square-foot medical office building on a 3.65-acre site at 10405 E. Northwest Highway. The operational design draws from an analysis of over 100 social clubs toured in London. Following a Dallas City Council special use permit approval in January 2025, the facility will provide private family-focused social experiences rather than traditional adult-only hospitality services.
Timeline
1967: Original construction of the office building.
January 2025: Dallas City Council approved the special use permit.
May 2025: First membership round launched.
November 2026: Planned ground breaking for the facility.
Market Landscape
The project repurposes a legacy 1967 commercial asset following the approval of a 2025 Dallas City Council special use permit. This shift mirrors broader trends in urban development toward converting mid-century office space into amenity-dense hospitality assets.
Operators in the hospitality and real estate sectors should monitor the conversion of suburban commercial assets into membership-based social hubs. The model suggests strong local market demand for tiered membership pricing and high-end family-focused programming.
The takeaway
The Stonethrow Club signals a move toward family-oriented private social clubs in suburban markets. Operators should track how the club manages membership growth as initiation fees scale from the initial $1,000 toward the projected $8,000 target.
What happens next
Ground breaking for the 50,000-square-foot facility is scheduled for November 2026.
Further reading
Learn more about the latest commercial property shifts in the Remote Work section.
Source note: This article includes information reported by Lake Highlands.
Live Poll
Do you believe private family social clubs foster better community connections in your area?
