Kwedar & Co. Hires New Senior Communications Strategist
The firm adds an accredited strategist to scale client support and integrate narrative design with core business goals.
Updated on Oct. 21, 2026 in People
Fort Worth-based communications agency Kwedar & Co. has hired Evan S.K. Sullivan as its new Senior Communications Strategist. The firm, founded in 2017, brought on the veteran communicator to support expanding service demand and its growing client roster.
Why it matters
The hire marks a strategic effort by Kwedar & Co. to scale its internal expertise as it manages client growth. For local operators, the move highlights a shift toward integrating high-level communications strategy directly with core business objectives.
The firm, founded in 2017, adds an expert with 15 years of experience to its team. The current number of client accounts supported by this new leadership capacity remains undisclosed.
The players
Kwedar & Co.
A Fort Worth-based communications agency founded in 2017 that uses a proprietary methodology called The Thread.
Evan S.K. Sullivan
An accredited communications professional with 15 years of experience who now serves as Senior Communications Strategist.
The details
Sullivan will act as a strategic advisor to executive leadership, tasked with aligning communication output directly with business goals. She will utilize the agency’s proprietary methodology, known as The Thread, which is designed to extract and define business narratives for client organizations.
Timeline
2015: Sullivan earned her Accreditation in Public Relations.
2017: Kwedar & Co. was founded in Fort Worth.
October 21, 2026: The hiring announcement was published.
Market Landscape
This move mirrors the industry trend of integrating strategic communications with core business goals as defined by the Public Relations Society of America. It signals a shift among local agencies toward embedding narrative expertise deeper into client operations.
Operators looking to refine their external messaging should track how Kwedar & Co. adapts its proprietary 'The Thread' methodology under new leadership. Evaluate whether your current communications plan is tied to measurable business objectives or remains a purely tactical effort.
The takeaway
Effective narrative strategy requires a formal methodology to link brand storytelling to actual business KPIs. Review your own firm's communication processes to see if messaging outputs are currently measured against revenue growth or market share targets.
Further reading
For more on talent moves in the area, visit People.
Source note: This article includes information reported by Fort Worth Report.
