Awesome Donut Announces Second San Angelo Site

The bakery is opening a second location to better reach customers on the city's south side.

Updated on Oct. 23, 2026 in Openings & Closings

Bold vector editorial illustration of a single glazed donut on a wooden surface, representing local business expansion. — Awesome Donut is expanding its footprint in San Angelo, Texas, opening a second bakery location on South Bell Street this year. AI Illustration. Upload story photo >

Live Poll

Do you generally support the expansion of local favorite businesses in your community?

Awesome Donut is expanding its footprint in San Angelo with a second location at 1530 South Bell Street. The bakery chain opened its first shop at 4382 Southwest Blvd in 2024 and is now scaling operations to meet local demand.

Why it matters

The decision to launch a second site follows observed customer concentration on the city side where the new shop is situated. By positioning a second storefront closer to this high-demand area, the operator aims to better accommodate its existing customer base.

The firm is growing to two locations total, doubling its current footprint of one shop established in 2024. The exact timeline for the South Bell Street opening remains to be determined.

The players

Awesome Donut

A San Angelo-based bakery chain currently operating one retail location with plans for a second site.

The details

The expansion strategy targets specific geographic pockets of customer density identified by the business. By adding a second unit at 1530 South Bell Street, the operator moves to reduce friction for customers who previously had to travel to the Southwest Blvd shop. This distributed model allows the business to maintain service levels as customer volume increases.

2024: First Awesome Donut shop opened on Southwest Blvd.
October 2026: Announcement of the second location on South Bell Street.

Market Landscape

This expansion follows the classic hub-and-spoke model where a single-unit operator tests demand before scaling to a secondary neighborhood hub. The move marks a transition from a centralized flagship site to a multi-unit strategy aimed at capturing localized traffic.

Operators looking to scale should track geographic customer concentration before committing to new leases. Mapping service gaps allows for targeted site selection that maximizes the return on a second location.

The takeaway

The move demonstrates how identifying specific customer density patterns can justify capital investment in a new storefront. Track how existing customers cluster to determine whether a second location will capture new demand or merely cannibalize traffic from your original shop.