Local Firms Launch Playhouse Raffle for Regional NICU
Business owners in Wichita Falls are partnering to fund new hospital equipment through a community raffle initiative.
Updated on Oct. 21, 2026 in Philanthropy
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Bishop Realtor Group, American National Bank & Trust Mortgage Division, and United Regional Foundation have launched a custom playhouse raffle to support the hospital's new Level III NICU. The initiative serves families within a two-hour radius of Wichita Falls.
Why it matters
The fundraiser seeks to alleviate the logistical burdens for local families by ensuring they remain near infants requiring specialized care. It highlights how regional businesses are increasingly embedding community-focused philanthropic goals into their corporate visibility strategies.
Tickets for the custom butterfly-themed playhouse cost $50, with 100% of proceeds directed to the United Regional Foundation. The program targets support for families residing within a two-hour radius of the hospital.
The players
Bishop Realtor Group
A local real estate firm active in residential and commercial property markets.
United Regional Foundation
The philanthropic arm of the regional medical center supporting hospital facilities and patient care programs.
American National Bank & Trust Mortgage Division
A financial institution providing lending services and home financing products to the region.
The details
Participants purchase raffle tickets to fund equipment and operational costs for the new Level III NICU at United Regional. The campaign leverages professional networks, including the Bishop Realtor Group and American National Bank & Trust Mortgage Division, to drive ticket sales. This model provides local businesses with a high-visibility philanthropic platform that connects directly with the regional customer base.
Timeline
December 7, 2026: The raffle winner will be selected.
Market Landscape
This initiative follows the established trend of local businesses leveraging community-focused raffles to provide capital for specialized hospital infrastructure. It aligns with broader corporate social responsibility practices where local firms integrate philanthropy into their operational brand building.
Operators looking to mirror this strategy should verify the administrative costs of running a raffle to ensure 100% of proceeds can be efficiently transferred to the intended recipient. Companies should also evaluate if such partnerships offer enough brand alignment to justify the organizational time required for coordination.
The takeaway
Philanthropy involving physical prizes like custom playhouses creates high engagement by linking community goodwill to tangible local products. Business leaders should consider monitoring the final participation metrics of this campaign to gauge the appetite for similar high-visibility charitable partnerships.
Further reading
For more on how local organizations structure their community support efforts, explore Philanthropy.
Source note: This article includes information reported by Texomashomepage.com - KFDX, KJTL.
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