Dive Shop 360 Updates Software for Donations and Loyalty
Retailers can now automate donation collection and loyalty program enrollment directly through their point-of-sale terminals.
Updated on Oct. 29, 2026 in Philanthropy
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Dive Shop 360 has updated its cloud-based point-of-sale software to include integrated donation prompts for the PADI AWARE Foundation and enrollment capabilities for PADI Club. The update allows dive retailers to modernize their charitable giving and loyalty programs during customer checkout.
Why it matters
As cash transactions decline, retailers are increasingly turning to digital point-of-sale integrations to maintain donation revenue and increase customer engagement through loyalty programs.
PADI Club members report a 69% renewal rate and a 30% rate of continuing education, significantly outperforming the 18% rate observed among nonmembers. The PADI AWARE Foundation, which directs 79% of donations to conservation, now integrates directly with retail terminals.
The players
Dive Shop 360
A provider of cloud-based point-of-sale software tailored for the retail diving industry.
PADI AWARE Foundation
A nonprofit established in 1992 that focuses on ocean conservation programs.
The details
The integration replaces physical donation collection methods by adding a digital roundup prompt directly to the checkout screen for card transactions. Simultaneously, staff can enroll customers in PADI Club at the point of sale, providing members access to continuing education opportunities. This digital shift centralizes both charitable contributions and membership onboarding within the existing software workflow.
Timeline
October 29, 2026: Dive Shop 360 announced the new point-of-sale integration.
November 3-6, 2026: The company will showcase the update at the DEMA Show 2026 in New Orleans.
Market Landscape
Retail technology providers in the dive industry frequently time major feature releases to precede the DEMA Show to gain immediate operator feedback. This launch follows the established pattern of linking software functionality to industry-wide loyalty and conservation initiatives.
Retailers should evaluate whether the digital roundup feature improves donor participation compared to traditional cash collection methods. Owners interested in the enrollment tools should track the subsequent conversion rate of new PADI Club members to assess the impact on long-term education sales.
The takeaway
The move toward digital donation prompts reflects a broader industry shift toward integrated, automated fundraising at the point of sale. Operators should monitor the membership engagement metrics of early adopters of this system to determine the potential return on loyalty-based software investments.
What happens next
Dive Shop 360 will demonstrate the new integration at the DEMA Show 2026 in New Orleans from November 3 to November 6, 2026.
Further reading
For more on industry-led charitable initiatives, see our Philanthropy section.
More information
To review the software update or book a meeting at DEMA, use the book a meeting at DEMA portal.
Source note: This article includes information reported by The Herald Journal.
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