Label King Adds HP Digital Press in Salt Lake City
Salt Lake City label converters see a regional peer add digital press capacity built around registration and material range.
Updated on Nov. 2, 2026 in Consumer Goods
Label King has installed an HP Indigo 6K+ digital press at its 14,000-square-foot facility in Salt Lake City, Utah, which opened last year. The equipment was chosen after the company evaluated flexo, hybrid, and digital presses over about eight months, making it relevant to label printers and packaging converters in the region.
Why it matters
The company selected the HP press for its high degree of registration and material flexibility after comparing it against alternative flexo, hybrid, and digital options. Local label operators and customers are already familiar with HP technology, which may ease adoption and shape how competing Utah printers weigh their own equipment decisions.
The Salt Lake City facility spans 14,000 square feet and opened last year. The equipment decision followed roughly eight months of side-by-side evaluation across flexo, hybrid, and digital press categories.
The players
Label King
A label printing company whose Salt Lake City facility is adding digital press capacity to its production operations.
HP Indigo
The digital label press line from HP, widely used by commercial label printers for short-run and variable-data work.
Adam Peek
The leader of Label King's Utah location, who oversees sales, marketing, finance, and production and hosts the People of Packaging podcast.
The details
Label King weighed flexo, hybrid, and digital presses before choosing the HP Indigo 6K+, a digital press that prints labels directly from digital files rather than relying on the plates used in flexographic printing. The selection was driven by the press's registration accuracy and its ability to handle a range of label materials. For a converter, that combination can determine how many substrates and job types a single line can serve without retooling.
Timeline
Utah facility opened last year.
Press evaluation ran for about eight months before the purchase decision.
Market Landscape
The Utah label market is already familiar with HP presses, which positions the Indigo 6K+ as an extension of existing operator skill rather than a new platform. Label printers in the region are making capital decisions between flexo, hybrid, and digital presses, and this purchase reflects the digital route for converters serving shorter, more varied runs.
Label printers and packaging converters in the Salt Lake City area should weigh how digital press capacity affects their own short-run and variable-data capabilities. Operations and procurement leads may want to compare press options on registration accuracy and substrate range before committing capital.
The takeaway
Operators evaluating press investments should note that a multi-month comparison across press types is the approach Label King used before committing. Converters considering a similar purchase can use registration accuracy and material range as the first screening criteria when reviewing vendor options.
Further reading
For broader context on how packaging producers are reshaping production, explore Consumer Goods coverage in Salt Lake City.
Source note: This article includes information reported by Labelsandlabeling.
