New SEO Strategy Drives 69% Revenue Growth for Agency
E-commerce operators can increase organic traffic by rebuilding collection pages to match specific non-branded search queries.
Updated on Oct. 27, 2026 in Advertising
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South Jordan-based agency Searchbloom won the 2026 Search Engine Land Award for Best Commerce Search Marketing Initiative - SEO. The agency earned the accolade for a project that boosted organic revenue by 69.3% and achieved a 679% ROI for client MJ Arsenal.
Why it matters
Winning work that correlates non-branded search query alignment with measurable revenue growth highlights the increasing necessity of granular SEO strategies for e-commerce operators. These performance metrics demonstrate how optimizing collection pages can significantly shift traffic acquisition costs.
Searchbloom won the award out of nearly 200 total submissions to the 2026 competition. The winning initiative specifically drove a 69.3% increase in organic revenue while ensuring 74% of new clicks originated from non-branded search terms.
The players
Searchbloom
A South Jordan, Utah-based digital marketing agency specializing in SEO and PPC campaign management.
MJ Arsenal
An e-commerce brand that partnered with Searchbloom to overhaul its digital collection architecture.
The details
Searchbloom secured the win by restructuring MJ Arsenal's collection pages to align more precisely with non-branded search queries. By tailoring site architecture to capture broader consumer search intent rather than relying solely on brand recognition, the agency successfully converted organic traffic into significant revenue gains. The initiative illustrates a tactical shift toward high-intent optimization to drive conversion efficiency.
Timeline
October 27, 2026: SearchEngineLand announced the winners of the 2026 awards.
Market Landscape
The 2026 Search Engine Land Awards success follows a broader industry trend of prioritizing non-branded organic traffic to reduce dependency on paid search spend. This initiative represents a tactical move away from traditional keyword-heavy strategies toward behavior-based collection page architecture.
Operators should evaluate whether their existing collection pages mirror specific consumer intent or merely product names. Shifting focus toward non-branded search terms can be a high-ROI method to capture new customer traffic and improve organic performance.
The takeaway
SEO success in modern e-commerce increasingly depends on mapping site architecture to the specific, non-branded language of the customer. Audit your current collection page traffic to identify the ratio of branded vs. non-branded clicks as a baseline metric for potential growth.
Further reading
For more on industry-leading campaigns, see the Advertising section.
More information
View the complete list of 2026 winners on the Search Engine Land portal.
Source note: This article includes information reported by The Herald Journal.
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