Project Pitch It Opened Applications for Season 11
Wisconsin entrepreneurs can now apply for the eleventh season of the television program.
Updated on Oct. 12, 2026 in Openings & Closings
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Project Pitch It has opened its application window for its eleventh season, inviting student and adult entrepreneurs to pitch their business models. The program aims to feature stories from Wisconsin business leaders and past participants.
Why it matters
The program provides a platform for entrepreneurs to secure cash and resource investments, having supported 240 participants since 2017. It remains a significant regional resource for founders seeking exposure and capital.
Project Pitch It has invested more than $4 million in cash and resources into 240 entrepreneurs since its 2017 launch. The program is currently seeking applicants for its 11th season.
The players
Project Pitch It
A television program that facilitates investment and exposure for student and adult entrepreneurs.
Pella Windows & Doors of Wisconsin
A window and door provider that serves as the media sponsor for the program.
The details
Interested entrepreneurs must prepare and record a virtual pitch for their business submission. The Project Pitch It team then reviews all submitted content to select participants for the show. The television program primarily spotlights the stories of Wisconsin business leaders and past participants.
Timeline
2017: Project Pitch It launched.
October 12, 2026: Applications for season 11 opened.
October 21, 2026: Application window closes.
Market Landscape
Project Pitch It follows the pattern of regional media-backed entrepreneurship platforms established at its 2017 launch. The program continues to operate within the Wisconsin market as a televised conduit for capital and visibility.
Entrepreneurs interested in securing investment should prepare and record their virtual pitches before the October 21 deadline. Founders should evaluate if the visibility offered by the program aligns with their current growth strategy.
The takeaway
The program serves as a critical signal for the strength of local startup innovation in Wisconsin. Entrepreneurs should monitor the announcement of season 11 participants to identify emerging competitors or potential industry peers in the state.
What happens next
The application window for the eleventh season closes on October 21, 2026.
Further reading
For more updates on regional business developments, visit Openings & Closings.
Source note: This article includes information reported by BizTimes - Milwaukee Business News.
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