La-Z-Boy Opens New La Crosse Furniture Store
The new storefront offers custom design services and reflects a strategy of infill development near high-traffic retail malls.
Updated on Oct. 22, 2026 in Openings & Closings
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La-Z-Boy has opened a new furniture retail location along Highway 16 in La Crosse, situated near the established Valley View Mall. The store, which occupies a former parking area, began serving customers earlier this month.
Why it matters
The development highlights a trend of densifying existing retail footprints at the Valley View Mall to capitalize on high-traffic corridors. Operators can look to this shift in site selection as a strategy for leveraging established consumer clusters near highway arteries.
The new store is part of a wave of recent additions to the property surrounding the Valley View Mall, which has been in operation since 1980. This site development utilizes previously unused parking space to integrate into the existing retail ecosystem.
The players
La-Z-Boy
A national furniture manufacturer and retailer known for its recliner and upholstery product lines.
La Crosse Chamber of Commerce
A local business advocacy organization that supports economic development and facilitates networking.
Valley View Mall
A long-standing regional shopping center in La Crosse that has operated since 1980.
The details
The showroom operates on a service-based model where design teams measure customers' home spaces to generate 2-D or 3-D digital models for furniture customization. By building on a former parking area, the project increases the density of the retail complex alongside recent additions including a restaurant, a car wash, and a coffee shop.
Timeline
1980: Valley View Mall began operations.
October 8, 2026: La-Z-Boy store opened for business.
October 21, 2026: La Crosse Chamber of Commerce held a ribbon-cutting ceremony.
Market Landscape
This opening follows the national trend of mall outparcel redevelopment, where unused parking areas are converted into high-density retail space. The project mirrors recent site-selection strategies that prioritize access to established consumer traffic near highways.
Business owners in the retail sector should monitor how this densification of the Valley View Mall property impacts local parking availability and foot traffic patterns. Consider evaluating your own physical assets for potential outparcel development to improve land utilization.
The takeaway
Retailers should evaluate the utility of their current parking footprints, as developers increasingly prioritize underused space for new revenue-generating outparcels. Monitor the impact of this new store on local sales volumes to assess the competitive viability of this site-selection model.
Further reading
For more updates on regional retail shifts, visit the Openings & Closings section.
Source note: This article includes information reported by WIZM 92.3FM 106.7FM 1410AM.
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