Zurn Elkay Launches Turkey Donation Matching Program
The company matches individual contributions to the Hunger Task Force, effectively doubling the food supply for Milwaukee families.
Updated on Oct. 27, 2026 in Philanthropy
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Zurn Elkay Water Solutions has launched the Zurn Elkay Turkey Ticker Challenge, a donation-matching initiative to support the Milwaukee Hunger Task Force. The program incentivizes community giving ahead of the Thanksgiving holiday.
Why it matters
Corporate-led donation matching creates a multiplier effect for local charitable contributions, helping organizations like the Hunger Task Force address food insecurity for Milwaukee residents. Such initiatives serve as a tactical model for businesses looking to enhance their community impact through strategic philanthropy.
A $15 contribution to the Hunger Task Force covers the cost of one turkey, which is now doubled by the Zurn Elkay Turkey Ticker Challenge. The program aims to maximize food availability for families, children, and older adults in the Milwaukee area.
The players
Zurn Elkay Water Solutions
A manufacturer of water management and drainage systems with a focus on commercial and industrial infrastructure.
Hunger Task Force
A Milwaukee-based non-profit organization that manages food distribution and advocacy for local families and vulnerable populations.
The details
Under the Turkey Ticker Challenge, Zurn Elkay Water Solutions effectively doubles the impact of individual donations made to the Hunger Task Force. By providing a one-to-one financial match, the company lowers the hurdle for donors to increase the total inventory of food available for distribution. This structure simplifies the donation process for participants while ensuring that the organization can scale its procurement of turkeys to meet localized holiday demand.
Timeline
October 27, 2026: Challenge details were discussed on television.
Thanksgiving 2026: Donated turkeys will be distributed to residents.
Market Landscape
This initiative follows the standard industry pattern of leveraging corporate balance sheets to increase the scale of community food assistance programs during peak seasonal demand. It reflects a shift toward performance-based philanthropy, where corporate support is explicitly tied to individual public participation.
Business owners looking to maximize their community footprint should evaluate if a donation-matching model can stimulate greater employee or customer participation than a flat contribution. Assess your charitable budget to determine if a public-facing match provides a more measurable return on your social impact goals.
The takeaway
Zurn Elkay’s matching model illustrates how mid-market firms can scale local non-profit efforts by lowering the cost of entry for donors. Operators should review their own charitable procurement schedules against community peak-demand windows, such as the upcoming Thanksgiving period.
Further reading
For additional insights on how local businesses engage with community needs, explore our Philanthropy section.
Source note: This article includes information reported by CBS58.
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