New Statewide Directory Offers Wyoming Businesses Ads
Wyoming businesses can now leverage this new centralized portal to reach travelers and drive local customer traffic.
Updated on Oct. 27, 2026 in Business — General
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Casper-based Waves Web Design has launched ThatsWY.com, a centralized directory and trip-planning portal for businesses across Wyoming. The platform aggregates travel, lodging, and dining information, currently hosting over 400 listings to streamline discovery for statewide tourism.
Why it matters
The portal aims to bridge fragmented travel and business information across Wyoming into a single, cohesive resource. For local operators, the site offers new advertising and sponsorship avenues to increase visibility among residents and visitors.
The directory currently hosts more than 400 business listings across the state. This launch follows 23 years of web design operations by the platform's developer, Waves Web Design.
The players
Waves Web Design
A Casper-based digital development firm with 23 years of experience in regional web network management.
The details
The platform functions as a comprehensive aggregator, integrating local businesses with outdoor recreation destinations like the Bighorn Mountains. It utilizes a trip-planning interface that enables users to curate itineraries, effectively funneling traffic toward participating service providers in regions including Sheridan, Buffalo, and Worland. Operators can leverage the site for broader exposure through integrated sponsorship and advertising modules.
Timeline
2003: Waves Web Design is founded in Casper.
September 2026: The directory reaches a milestone of more than 400 listings.
October 2026: The ThatsWY.com portal officially launches.
Market Landscape
This launch follows the pattern of regional digital consolidation designed to capture tourism traffic that might otherwise dissipate across disparate local sources. It marks a shift from isolated local business sites toward unified state-level discovery platforms.
Operators should evaluate whether the site's trip-planning traffic correlates with their peak seasonal demand to determine if sponsorship provides a positive return. Review existing marketing budgets to see if listing placement offers a viable alternative to fragmented social media advertising.
The takeaway
Centralizing regional business visibility can lower acquisition costs for tourism-dependent entities. Local operators should track conversion rates from the new portal to determine if it should replace less-effective digital advertising spend.
Further reading
For broader trends in regional commercial growth, visit the Business — General section.
More information
To view current listings or explore advertising opportunities, visit the Wyoming discovery and travel website.
Source note: This article includes information reported by Wyoming Tribune Eagle.
Live Poll
Do you find centralized statewide online directories helpful for discovering local businesses in your area?
