Signify Named Vikram Dhaliwal Global Strategy Lead
The appointment signals a sharper focus on consumer-facing commercial effectiveness for the lighting giant.
Updated on Oct. 12, 2026 in People
Signify has appointed Vikram Dhaliwal as the company's new Global Head of Strategy and Commercial Excellence-Consumer. Dhaliwal steps into this expanded role to oversee commercial frameworks and gross-to-net performance.
Why it matters
The appointment formalizes a mandate to refine the company's commercial waterfall and customer segmentation strategies. These adjustments are critical for operators focused on optimizing margins and improving the efficiency of consumer-facing sales channels.
Vikram Dhaliwal brings 22 years of professional experience to the position, overseeing commercial effectiveness for a global business.
The players
Signify
A multinational lighting corporation that produces professional and consumer lighting products and systems.
Vikram Dhaliwal
A seasoned executive with 22 years of experience who previously held leadership positions at Oliver Wyman, Strategy&, and WPP Group.
The details
In his expanded role, Dhaliwal is responsible for managing the commercial waterfall and customer segmentation framework. This structure is intended to improve gross-to-net performance, a key metric for managing product pricing and profitability in the lighting sector.
Timeline
October 12, 2026: The executive appointment was officially announced.
Market Landscape
This appointment follows the broader industry trend of integrating strategy and commercial analytics to manage complex global gross-to-net dynamics. It marks a push for greater internal efficiency following years of decentralized consumer strategy.
Operators should monitor whether these new commercial frameworks lead to changes in pricing structures or channel incentives for lighting partners. Reviewing your own gross-to-net performance metrics alongside industry-standard benchmarks may help identify similar efficiency gaps.
The takeaway
Commercial excellence programs that prioritize the gross-to-net waterfall can provide clearer visibility into where margin leakage occurs. Managers should track their customer segmentation data to evaluate if their current commercial framework is driving actual sales effectiveness.
Further reading
For more on shifts in senior leadership and organizational structure, visit our People section.
