Danfoss Drives Appoints Asia Pacific Digital Services Lead
Partners in the Asia Pacific region will coordinate with new leadership to drive digital service sales and delivery.
Updated on Oct. 15, 2026 in People
Danfoss Drives has appointed Anshuman Behera as Director of Digital and Lifecycle Services for the Asia Pacific region. This appointment is intended to accelerate the company’s regional initiatives in digitalisation and energy efficiency.
Why it matters
The leadership change aims to integrate service sales and partner management across Asia Pacific to support expanding portfolio demands. The move reflects a broader strategic focus on lifecycle services as a core revenue driver.
Anshuman Behera brings 16 years of professional experience to the role, overseeing a service portfolio that includes the Danfoss Partner Excellence Program 2.0 and the Integrator Excellence Program.
The players
Anshuman Behera
The new Director of Digital and Lifecycle Services for Danfoss Drives in Asia Pacific with 16 years of professional experience.
Danfoss Drives
A global manufacturer specializing in energy-efficient power electronics, frequency converters, and motor control technology.
The details
Behera’s mandate focuses on coordinating service sales, delivery, and partner management across regional markets. He will collaborate directly with local sales teams to drive the adoption of digital lifecycle solutions, following the 2026 launch of the Integrator Excellence Program in South Korea and Southeast Asia.
Timeline
2008-2010: Anshuman Behera completed management education.
2026: Danfoss Drives introduced the Integrator Excellence Program.
October 2026: Anshuman Behera was promoted to Asia Pacific DLS Director.
Market Landscape
The appointment marks a strategic pivot toward recurring digital and lifecycle service revenue models within the power electronics sector. This move aligns with broader industry efforts to monetize energy efficiency through software-enabled service integration.
Operators in the Asia Pacific industrial sector should evaluate how the expanded Integrator Excellence Program affects their service procurement and partner support. Monitoring shifts in regional service delivery standards can help businesses align their own maintenance cycles with new vendor offerings.
The takeaway
The appointment underscores the importance of scaling service-led growth in industrial markets. Operators should track the performance of the Integrator Excellence Program as a bellwether for vendor-partner service expectations in Southeast Asian and South Korean markets.
Further reading
For more on shifts in corporate leadership and strategy, browse our People section.
Source note: This article includes information reported by Indian Advertising Media & Marketing News - exchange4media.
