Marketing Agencies Sought for 2027 Women's Cricket Event
The ICC is accepting proposals for PR and marketing services for the inaugural Women's Champions Trophy 2027.
Updated on Oct. 21, 2026 in Advertising
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The International Cricket Council has issued a request for proposals seeking marketing and PR partners for the inaugural Women's Champions Trophy 2027. Agencies experienced in major sporting events are invited to submit their bids to support the six-team tournament.
Why it matters
The ICC requires targeted campaigns to build global awareness and audience engagement for this new tournament, opening a contract opportunity for agencies specializing in sports marketing. The solicitation reflects the organization's push to expand the commercial footprint of its women's events.
The ICC is seeking agencies for the inaugural Women's Champions Trophy 2027, which features 6 teams. The procurement process for these services is now open, with proposals required by early November.
The players
International Cricket Council
The global governing body for cricket responsible for organizing international tournaments and establishing the sport's commercial framework.
The details
Applicants must demonstrate experience in major sporting events to qualify for the contract. The winning agency will be responsible for creating and executing campaigns designed to drive audience engagement and brand awareness across international markets. Submissions must be sent to MarketingRFP@icc-cricket.com by the designated cutoff time to be considered.
Timeline
4 November 2026 at 1700hrs GST: Deadline for submission of proposals.
14 to 28 February 2027: Inaugural ICC Women's Champions Trophy 2027.
Market Landscape
This request for proposals arrives as part of the ICC's 2024-2031 commercial cycle, which prioritizes the expansion of international women's cricket. The move mirrors industry-wide trends in professional sports to create standalone marketing assets for emerging tournament tiers.
Sports marketing agencies should audit their previous major event campaigns before submitting applications for the 2027 tournament. Firms should confirm their capacity to manage international PR logistics for a fast-moving, two-week global event.
The takeaway
The ICC's focus on the inaugural 2027 event underscores the growing commercial priority of women's sports properties. Marketing operators should monitor the selection of the winning agency as a signal of the tournament's broader advertising and sponsorship strategy.
What happens next
Agencies must submit their proposals to the ICC by 4 November 2026 at 1700hrs GST.
Further reading
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Should major sporting events prioritize hiring local marketing and PR agencies for their promotional campaigns?
