Deliveroo Consolidates Paid Social Management to One Agency
The platform is centralizing content operations across seven global markets to improve campaign speed and brand consistency.
Updated on Oct. 22, 2026 in Advertising
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Deliveroo has appointed We Are Social to manage its paid social performance content across seven global markets. The agency will service the account using a cross-market team based in its UK, Italy, France, and Dubai offices.
Why it matters
The move is designed to improve the scale, speed, and quality of Deliveroo's social media content ecosystem. The company is standardizing its creative operations to maintain brand visibility as it expands its service offerings internationally.
The new agreement covers seven global markets managed by a centralized team structure. The consolidation replaces decentralized workflows to support Deliveroo's growth across its food and retail sectors.
The players
Deliveroo
A food delivery platform operating internationally that connects customers with local restaurants and retail stores.
We Are Social
A global creative agency specializing in social media marketing, content strategy, and digital performance.
The details
We Are Social will execute paid social performance content using a streamlined operating model across four regional hubs. By integrating operations in the UK, Italy, France, and Dubai, the agency aims to produce standardized, high-speed creative output for Deliveroo. This centralized approach allows the company to rapidly scale marketing efforts while maintaining consistent brand quality across all seven markets.
Timeline
October 22, 2026: The appointment was confirmed.
Market Landscape
This consolidation follows a broader industry trend where multinational brands move away from fragmented agency rosters toward centralized hubs to reduce marketing overhead. The shift signals a priority on operational efficiency to keep pace with rapid service scaling.
Operators scaling across multiple regions should evaluate whether their current creative production is too fragmented to support rapid growth. Consolidating paid social management can improve speed-to-market but requires a clear set of brand guidelines to maintain quality at scale.
The takeaway
Centralizing content operations allows growing companies to maintain brand consistency while speeding up creative deployment. Review your own marketing vendor structure to identify if current silos are hindering your ability to pivot or launch campaigns in new markets.
Further reading
For more on evolving marketing strategies, visit Advertising.
Source note: This article includes information reported by Campaign Middle East.
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